- Brand
What Is a Brand Kit? What It Needs, What It Does Not, With Examples
A brand kit is the short list of files and exact values that make everything you publish look like one company. Here is what belongs in it, what you can leave out, real examples to copy, and a complete example kit for an app.
- Brand
App Social Media Post Design: Why a Feed of Screenshots Fails and How to Fix It
Most app accounts post raw screenshots one after another. Here is why that reads like a slideshow, what published guidance says stops the scroll, and ten post layouts with example copy that put the screenshot to work.
- Brand
Brand Consistency Without a Design Team: What It Is and How to Keep It
What brand consistency means, what the famous statistics really measured, how eight app brands keep it, a five step system a team with no designer can run, and an audit that scores your own feed in 20 minutes.