Claude Skills for Social Media and Marketing: The Best Ones to Install

Anthropic's example skills repository holds 19 skill folders; the rows on this page cover the four that matter for marketing.

1. 1

   Spreadcast

   Free to try, Pro $29 a month

   Best paired with any skill below: it designs the post in your brand and publishes it

   Spreadcast is the MCP connector you add next to your skills so the words they write become finished posts. The skill decides what a good LinkedIn post or carousel looks like; Spreadcast designs it in your brand, with your logo, colors, fonts and real app screenshots in an iPhone frame, writes a caption per network and saves it as a draft on your calendar. You approve it, and it goes out to Instagram, Facebook, Threads, LinkedIn, Pinterest, TikTok, YouTube, Bluesky, Mastodon, Telegram or Discord.

   It works from the same chat or session as your skills. In Claude you add it as a custom connector; in Claude Code you add it with one command; in Cowork it loads from your account like any other connector. Claude then gets tools to design single posts and carousels, write captions, create, schedule and approve posts, list your app's moments and read analytics. The full tool list is on the Spreadcast MCP page.

   For app makers it also works without a prompt at all. Paste an App Store link at the start page, and Spreadcast builds the brand kit from the listing, checks the listing every day and drafts a post when a new version goes live or the app hits a ratings milestone.

   Pros

   • Designed images in your brand, not an image prompt
   • Publishes to 11 networks, including Threads, Bluesky and Telegram
   • Drafts wait for your approval by default

   Cons

   • Not a skill: it does not change how Claude writes
   • Built first for App Store apps, though any brand can start from a website
2. 2

   Anthropic Marketing plugin

   Free with a paid Claude plan

   Best official starting point in Cowork and Claude Code

   Anthropic's Marketing plugin is the closest thing to an official Claude marketing skill set. The folder we cloned holds eight skills: content creation, draft content, campaign plan, brand review, competitive brief, performance report, SEO audit and email sequence. Its listing on Claude's site carries the "Anthropic verified" mark and describes it as a way to create content, plan campaigns and analyze performance across marketing channels.

   For social media, two skills do the work. Draft content asks for the content type, topic, audience, key messages, tone and length, and for a social post it asks which platform. Its social template wants a hook in the first line, three to five hashtags, a call to action and emoji to taste. Brand review checks a draft against your voice and terminology if you have saved a style guide in the plugin's local settings, and gives a generic review if you have not.

   The plugin also ships a list of suggested connectors, among them Canva and Figma for design, HubSpot, Notion, Ahrefs, Similarweb, Klaviyo, Amplitude and Supermetrics. None of them publishes to a social network. We cover how to use it, step by step, in the section on the Claude marketing plugin below.

   Pros

   • Made and maintained by Anthropic
   • Covers the whole marketing job, not only posts
   • Installs in one click in Cowork

   Cons

   • Social guidance is short and names only four networks
   • No image making and no publishing of its own
   • Its README lists skill names that no longer match the folders
3. 3

   Corey Haines's Marketing Skills

   Free, MIT license

   Best broad marketing library, with a strong social skill

   The most starred marketing skill repo we found on GitHub, with 56,920 stars on October 28, 2026 and a commit the day before. It holds 52 skills that cover most of a marketing team: copywriting, SEO audits, ASO, launch plans, pricing, paywalls, ad creative, email, referrals and a skill simply called social. Every skill first reads a product marketing context file, which the product marketing skill helps you write once, so later answers know your product, audience and positioning.

   The social skill, version 2.4.0 when we read it, covers content pillars, hook formulas, a repurposing system for turning a blog post or podcast into posts, a weekly calendar template, an engagement routine and a section on publishing from your agent. That last part is refreshingly frank: it says getting posts onto accounts still needs a scheduling tool, tells Claude to create drafts first and never to publish without an explicit go ahead. Its reference folder adds platform limits that include Threads and Pinterest.

   It installs in more ways than any other repo here: the npx skills command, a Claude Code plugin marketplace, an OpenAI Codex plugin, a plain clone and copy, or a git submodule. One thing to know before you install: the README has a partners block of paid tools that fund the project, which the README says never influence what the core skills recommend.

   Pros

   • Huge, active and well maintained
   • Social skill tells Claude to draft first and wait for approval
   • One context file feeds every skill

   Cons

   • Much of it is aimed at SaaS websites, not social
   • The image skill relies on outside image APIs and keys
   • Sponsored partner tools appear in the README
4. 4

   Charlie Hills's Social Media Skills

   Free, MIT license

   Best for a personal LinkedIn voice and carousel briefs

   Seventeen skills from the author of the MarTech AI newsletter, at version 1.1.0 since September 15, 2026. The foundation is a voice builder skill that interviews you and reads three to five of your own writing samples, then writes two files, about me and voice, that every other skill reads before it drafts anything. The rest are mostly about LinkedIn: a post writer, a post formatter with named frameworks, a hook generator, a profile optimizer, a content matrix and a post scorer.

   The visual skills are clear about their limits, which we liked. The graphic designer skill makes HTML and CSS you can render to a PNG, or a Gemini image prompt. The carousel skill writes a brief and one Gemini prompt per slide, with an approval gate between them. The README states that a prompt is not a finished image and that a rendered slide must be opened and checked at full and feed size before anyone calls it reviewed.

   The Reels scripting skill is the one with real dependencies: to analyze a reference Reel from its link it needs an Apify token and a Google AI key, plus Node. Everything else runs on what you give it. Installation works as a Claude Code plugin marketplace, as single zipped skills uploaded to Claude, or through Codex.

   Pros

   • Voice files make drafts sound like you
   • Honest about what is a prompt and what is an image
   • Works without any paid service for writing

   Cons

   • Mostly LinkedIn, with one skill each for Reels and YouTube
   • Images need Gemini or a renderer you run
5. 5

   Serge Bulaev's LinkedIn Skills

   Free, MIT license; publishing service has its own plans

   Best LinkedIn bundle with approve before publish

   Twelve LinkedIn skills that draft posts, comments and replies, strip AI tells and wait for approval before anything goes live. It had 5,271 stars and a commit on October 27, 2026. Its skills include a post writer, a humanizer, a comment drafter, a reply handler, a content planner, a repurposer, a hook extractor and a profile optimizer, and the same author keeps matching bundles for Instagram, YouTube, TikTok, Threads and Facebook.

   This is one of the few skill sets that actually posts, so read how. Its main SKILL.md says publishing runs through the Publora API, with a free tier the file puts at 15 LinkedIn posts a month, and that on claude.ai or Claude Code you can authorize a Publora connector instead of keeping a key on disk. Reading other people's posts and comments is optional and goes through Apify actors, either with a token in a local file or through Apify's MCP server on claude.ai.

   The README has the clearest install steps for the Claude app we found anywhere: open Customize, then Plugins, add a marketplace from a repository, sync, then install the plugin from the Discover tab and check it under Yours.

   Pros

   • Draft, approve, then publish is built into every skill
   • Clear setup for Claude on the web and desktop
   • Sister bundles for other networks

   Cons

   • Posting depends on a third party service and its limits
   • Text only: no designed images
6. 6

   Jake Schincariol's LinkedIn Agent Skill

   Free, MIT license

   Best no key LinkedIn writing kit with a humanizer

   Eleven LinkedIn skills that need no account, no API key and nothing to connect. The README is blunt about it: the skills write and you post. There is one for posts built on 21 hook formulas, one for comments on other people's posts, one for replies under yours, a weekly planner, a document post skill for carousels, a repurposer, a direct message helper, an inbox triage skill and an audit of what you already published.

   The standout is the humanizer, which ships two Python scripts that remove em dashes, stock AI vocabulary and invisible watermark characters from a draft and score the rest before you see it. Those scripts only run where Claude can run code locally, so in a plain chat you lose that part. Every skill reads a voice file you fill in once, or that Claude writes from three of your old posts.

   Install it by copying the folders into your personal skills folder in Claude Code, or add the repository as a plugin marketplace. It was last updated September 7, 2026, with 2,796 stars.

   Pros

   • Nothing to sign up for
   • The humanizer is a real script, not a prompt
   • Carousel skill writes slide copy and the cover

   Cons

   • LinkedIn only
   • Scripts need Claude Code or Cowork on your machine
7. 7

   BlackTwist Social Media Skills

   Free, MIT license

   Best for Threads and Bluesky text posts

   Fourteen skills for text first networks, split into foundation, strategy, creation and analysis. A context skill captures your platforms, audience, pillars and tone once; then there are writers for single posts, threads of posts, carousel scripts and captions, a hook writer, a repurposer, a content calendar and four analysis skills that read your numbers. The platform strategy skill names Threads and Bluesky many times, which is rare in this field.

   It is small and has not changed since May 1, 2026, so treat it as a solid set of templates rather than a project that tracks platform changes. It installs with the npx skills command or by uploading one zip per skill from its release page into Cowork or Claude, under Customize, Skills.

   Pros

   • Covers Threads and Bluesky, which most bundles skip
   • Clean split between strategy, writing and analysis

   Cons

   • Not updated for six months
   • No images and no posting
8. 8

   ScrapeCreators Social Media Research Skills

   Free skills; data needs a ScrapeCreators API key

   Best for research: outlier posts, comment mining and ad teardowns

   Thirteen research skills that pull public data from TikTok, Instagram, YouTube, Reddit, LinkedIn, Facebook, Threads, Bluesky, Pinterest and others through the ScrapeCreators API. They find posts that beat a creator's normal numbers, mine comments for questions and objections, summarize video transcripts, compare competitors, tear down ad libraries and find trends in a niche.

   Every skill needs a ScrapeCreators API key set as an environment variable, so this is a Claude Code or Cowork tool more than a chat one. If your posts run dry because you do not know what your audience asks about, the comment mining and product demand skills are the most useful research skills we read.

   Pros

   • Real data instead of guesses
   • Covers more networks than any other bundle here

   Cons

   • Every data call goes through the ScrapeCreators API
   • Research only: it does not write or publish your posts
9. 9

   Anthropic's example skills: brand guidelines, canvas design, theme factory, skill creator

   Free; most skills Apache 2.0

   Best templates for building your own brand skill

   Anthropic's public skills repository is the most starred repository on this page, with 184,259 stars. It is not a marketing kit, and its README says the skills are for demonstration and educational purposes. Four of its 19 skills are still worth knowing for social media work. Brand guidelines applies a brand's colors and type to whatever Claude makes, but it is written for Anthropic's own brand, so you copy it and swap in yours. Canvas design makes static posters and visual pieces as PNG or PDF files. Theme factory carries ten preset color and font themes for slides, docs and pages.

   The fourth, skill creator, is the one most people should use. It builds new skills with you, edits existing ones and tests how reliably a skill's description triggers. If none of the bundles on this page sounds like your brand, this is how you write your own in half an hour. The repository also works as a Claude Code plugin marketplace, and the README notes these example skills are already available on paid Claude plans.

   Pros

   • Straight from Anthropic
   • Skill creator saves hours on your own skills

   Cons

   • Examples, not finished marketing tools
   • Brand guidelines must be rewritten for your brand
10. 10

    Tribe AI Brand Voice plugin

    Free with a paid Claude plan

    Best for teams whose brand rules are scattered across tools

    A partner plugin that lives in Anthropic's own knowledge work plugins repository. Anthropic's February 24, 2026 post on Cowork plugins names it as a plugin from Tribe AI that analyzes documents, marketing materials and conversations to turn a brand's voice into clear guidelines. It has three commands: one to discover your brand from existing material, one to generate guidelines, and one to enforce the voice on a new draft, such as a LinkedIn post.

    Discovery searches the places brand knowledge hides, through connectors for Notion, Atlassian, Box, Microsoft 365, Figma, Gong and Granola, plus Google Drive and Slack. For a solo founder that is overkill. For a team of five where nobody agrees on the voice, it is the fastest way to a written voice guide that every other skill on this page can then read.

    Pros

    • Builds the voice guide from what you already wrote
    • Works with the drafting skills above

    Cons

    • Needs connectors to your document tools to shine
    • No social formats of its own
11. 11

    Alireza Rezvani's Claude Skills

    Free, MIT license

    Best when you want marketing and everything else in one install

    A very large library, 28,852 stars and updated October 26, 2026, with skills for engineering, product, finance, compliance and marketing. Its marketing folder holds 49 skills, three of them for social media: a social media manager skill for strategy, calendars and community, a social content skill for writing posts, and a social media analyzer that calculates engagement rates and benchmarks.

    The breadth is the selling point and the problem. You can install the marketing set alone as a plugin, which we recommend, rather than loading hundreds of skills you will never use. Some marketing skills also ship Python scripts, such as a brand voice analyzer, so read those before you run them.

    Pros

    • Marketing, sales and leadership skills in one place
    • Engagement and benchmark maths in the analyzer

    Cons

    • Hard to know which of many skills will trigger
    • Overlaps heavily with Corey Haines's library
12. 12

    Threads Carousel skill

    Free, MIT license

    Best for rendering carousel images on your own machine

    A single Claude Code skill that turns a text post into carousel images for Threads, Instagram, LinkedIn, TikTok and Stories. It is one of very few skills that makes actual images: it runs a small web template on your computer, shows a live preview and exports a PNG per slide or one PDF. It has 12 slide types, six format presets including Threads 4:5 and a LinkedIn PDF, and a style system of fonts, surfaces and accent colors.

    It needs Claude Code plus a Node toolchain, because you install the template's packages once before the first run, and it has 117 stars, so expect rough edges. The styles are its own presets rather than your brand kit, so you set your colors by hand.

    Pros

    • Makes real PNG and PDF files
    • Formats for Threads, Instagram and LinkedIn

    Cons

    • Terminal setup required
    • Not your brand kit by default; small project
13. 13

    Appeeky ASO Skills

    Free skills; live data through Appeeky

    Best for app makers working on the App Store listing

    Forty skills for App Store Optimization and app marketing, from keyword research and metadata to screenshots, in app events, review management, Apple Search Ads and launch plans. The README says the skills pull real App Store data through the Appeeky API, so the best results need that service.

    It is not a social media bundle, but app makers asked us about it often enough to include it. The store listing and your social posts feed each other: the post brings people to the page, and the page has to convert them. For the social side of an app launch, the app launch checklist covers what to post and when.

    Pros

    • Built for app makers
    • Covers launch, ASO and reviews

    Cons

    • Store listing work, not posts
    • Live data depends on a third party service

Skill names and contents from the plugin folder on GitHub; command list cross checked on Claude's plugin listing.

1. Step 1

   Add It From Customize, Plugins

   Open Customize in the left sidebar, then the Plugins tab and Discover. The Knowledge Work marketplace is added by default, so Marketing is listed there. Select it and click Add. In Cowork, open the Cowork tab first. Claude's site also has an Install in Cowork button on the plugin's own page.

2. Step 2

   Save Your Brand Voice Once

   The plugin's README says draft content and brand review apply your voice, style guide and personas automatically when you save them in the plugin's local settings. Paste a short voice sheet: who you write for, words you use and avoid, three posts you liked. Without it, brand review falls back to a generic check.

3. Step 3

   Run Draft Content for One Post

   Type a slash, pick draft content from the Marketing entries and give it the content type (a social media post), the platform, topic, audience, key messages, tone and length. You get a hook, the body, hashtag suggestions and a call to action. Ask for three versions and pick one rather than editing a single draft forever.

4. Step 4

   Plan the Week With Campaign Plan

   For a launch, run campaign plan with the goal, audience, timeline and budget. It returns channels, key messages and a week by week calendar. Ask it to list each post as one line with network, day and angle, so the next step can draft them in a batch.

5. Step 5

   Check Every Draft With Brand Review

   Paste the batch into brand review before it goes anywhere. It flags tone drift, banned words and claims you cannot back up. This is the step most people skip and the one that keeps an AI written feed from sounding like everyone else's.

6. Step 6

   Connect a Tool for Pictures and Posting

   The plugin's suggested connectors cover design (Canva, Figma), CRM, analytics and SEO, not publishing. To get designed images and send posts out, add a publishing connector in the same chat, such as Spreadcast, and ask Claude to turn the approved drafts into scheduled posts.

Read on GitHub on October 28, 2026. Skill names are written in plain words; the repositories use folder names joined with hyphens.

1. Step 1

   Switch On Code Execution

   On Free, Pro and Max, go to Settings, then Capabilities, and turn on code execution and file creation, which newer layouts call Create and edit files. On Team and Enterprise an Owner turns on code execution and Skills under Organization settings, Plugins and skills, Policy.

2. Step 2

   For One Skill, Upload a Zip

   Download the skill's folder from GitHub, zip it so the folder itself sits at the root of the archive, then go to Customize, Skills, click the plus button, Create skill, Upload a skill. The skill appears in your list with a toggle. Uploads stay private until you share them.

3. Step 3

   For a Whole Bundle, Add the Repo as a Marketplace

   If the repository has a plugin marketplace file, as every repo on this page does, go to Customize, Plugins, Add, Add marketplace, and paste the owner and repo name. Public repos on GitHub, GitLab and Bitbucket work. Then install the plugin from Discover.

4. Step 4

   Check It Landed

   Type a slash in the message box. The menu lists your skills with the plugin each came from. If a bundle is missing, open Customize, Plugins and look under your installed list rather than Discover, which is the step that trips most people.

5. Step 5

   Turn Off What You Do Not Use

   Each skill and plugin has its own toggle. Leave on only the ones you use this month. Fewer skills means fewer wrong matches when Claude picks one for you.

1. Step 1

   As a Plugin From a Marketplace

   In a session, run /plugin marketplace add followed by the repo's owner and name, for example coreyhaines31/marketingskills. Then run /plugin, find the plugin on the Discover tab, read its details pane and choose a scope: just you, everyone on this repository, or you in this repository only. The plugin's skills then show up as the plugin name, a colon and the skill name.

2. Step 2

   As Plain Skill Folders

   Copy a skill folder into the personal skills folder under .claude in your home directory to use it in every project, or into the project's own .claude/skills folder to share it with whoever clones the repo. Claude Code watches those folders and picks up new skills without a restart.

3. Step 3

   With the Open Source Skills Installer

   Several repos, including Corey Haines's, BlackTwist's, ScrapeCreators' and Appeeky's, support the open source npx skills tool, which detects your agents and copies skills into the right folder. Corey Haines's README warns that when Claude Code runs it for you, it may install to a shared agents folder Claude Code does not read, so pass the Claude Code agent flag

4. Step 4

   Read the Details Pane Before You Confirm

   Claude Code shows what a plugin will install: commands, agents, skills, hooks and MCP servers. Anything with hooks or a local server runs code on your machine. If you see either in a marketing bundle, open its files on GitHub first.

5. Step 5

   Keep Third Party Bundles Updated by Hand

   Claude Code's docs say auto update is on by default for Anthropic's main marketplace and off for every third party marketplace. That protects you from silent changes, but it also means you need to update community bundles yourself every few weeks.

From Claude's plugins overview and Claude Code's plugin guide, read October 28, 2026. Synced plugins need Claude Code signed in with the same claude.ai account, not an API key.

• Read Every SKILL.md

  Open each skill's SKILL.md on GitHub. Look for lines that tell Claude to fetch a URL, install a package, run a script or send data somewhere. If a social media writing skill does any of that, ask why.

• Open the Scripts and Hooks

  Check the scripts folder and any hooks file. A humanizer script that cleans text is fine. A script that posts, uploads or reads your browser data needs a reason you agree with.

• Find Every Key It Wants

  Search the README for API key, token and environment variable. Each one is a service with its own terms and bill. Decide whether you want that service before the skill decides for you.

• Look for a License

  MIT and Apache 2.0 let you copy and adapt the skill. No license file means you are using it on trust. For a brand account, prefer licensed repos.

• Check the Last Commit

  Networks change their limits and formats. A bundle untouched for six months may still say things that were true last spring. Recent commits are not proof of quality, but old ones are a warning.

• Keep Write Tools on Ask

  Anthropic's connector guide says to use Allow always only for tools you trust to run unsupervised. For anything that posts, keep it on ask, so a skill cannot publish because a sentence in a file told it to.

1. Step 1

   Write Your Voice Once (30 Minutes)

   Run Charlie Hills's voice builder or ask skill creator for a brand voice skill. Feed it three to five posts you wrote and liked. Save the result where every skill can read it: a Cowork folder, a Claude Project or your repository.

2. Step 2

   Install One Writing Bundle (10 Minutes)

   Pick by network: a LinkedIn set if that is where you grow, BlackTwist's if you live on Threads and Bluesky, Corey Haines's social skill for a mix. Install it as a plugin so it reaches chat, Cowork and Claude Code at once.

3. Step 3

   Add the Marketing Plugin for Planning (5 Minutes)

   Anthropic's plugin gives you campaign plans and brand review. Use campaign plan for launches and brand review as the last check on every batch.

4. Step 4

   Add Research Only If You Need It (15 Minutes)

   If you run out of ideas, add the ScrapeCreators skills and a key, or ask the writing bundle's research skill to work from your own customer emails and reviews instead. Real questions from customers make better posts than trends.

5. Step 5

   Connect a Publishing Tool (10 Minutes)

   Add a connector that can design and post, and set its write tools to ask. Test with a read only question first, such as which networks are connected.

6. Step 6

   Run One Real Week

   Draft the week in one sitting, review with brand review, send to the connector as drafts and approve on Monday. Turn off any skill you did not use by Friday.

1. Step 1

   Create Your Brand Kit

   Sign up at the start page and paste an App Store link, a website or a short description of the brand. Spreadcast builds the kit: icon or logo, colors, fonts and screenshots. Connect the networks you post to.

2. Step 2

   Add the Connector in Claude

   In Claude, open Customize, Connectors, click the plus button and choose Add custom connector. Paste spreadcast.app/api/mcp with https in front and sign in. On the consent screen choose Make Drafts, so Claude can save posts but not publish them.

3. Step 3

   Or Add It in Claude Code

   Run claude mcp add with the http transport, the name spreadcast and the same address, then sign in through /mcp. For a machine without a browser, make an API key in Spreadcast under Settings, AI Assistants and pass it as a header.

4. Step 4

   Tell Your Skill Where Posts Go

   Add one line to your own brand skill: when a post is approved in chat, design it with Spreadcast, write captions for the connected networks and save drafts. Now every writing skill ends in a finished draft instead of a text block.

5. Step 5

   Approve in Spreadcast

   Open the calendar, check each draft's picture, caption and time, and approve. Posts go out on schedule. Turn on autopilot later for release posts if you want them to publish without the tap.

• Installing Five Bundles at Once

  Overlapping skills fight over the same request. With Corey Haines's, Alireza Rezvani's and Anthropic's sets all on, a request for a LinkedIn post can load any of three skills. Keep one writing bundle per network.

• Skipping the Voice File

  Every good bundle asks for one, and every bundle sounds generic without it. Ten minutes on a voice file saves an hour of edits a week.

• Trusting a Skill's Numbers

  Skills carry rules of thumb, such as a best post length or posts per week. They are opinions in a file, not platform rules. Check limits against each network's own documentation.

• Copying a Skill Into Two Places

  A skill uploaded to Claude and the same skill copied into Claude Code drift apart the first time you edit one. Install bundles as plugins so one copy reaches every surface.

• Letting a Skill Publish Unread

  Skills that post through a third party service will do exactly what the draft says. Keep a human approval between the draft and the network, every time.

• Expecting Images From a Text Skill

  A carousel skill that writes slide text is not a design tool. Plan for the picture separately, or connect a tool that designs it.

• Resources

  Mobile App Marketing Examples

  26 real apps, famous and indie, grouped by tactic, each linked to its source, with a table of what every tactic costs to copy.

• Resources

  App Store Statistics 2026

  Apps, downloads, updates, revenue, app review and search numbers for 2026, each with its publisher, period and link.

• Resources

  App Retention Rate Benchmarks 2026

  Day 1, day 7 and day 30 retention by category and platform, game and subscription benchmarks, the formula and how to read your own numbers.

• Use cases

  Mobile Apps

  What mobile app marketing covers, which part Spreadcast automates, and which parts stay with you.

• Tools

  Social Media Caption Generator

  Caption limits and hashtag counts for 8 networks, 25 example captions for an app, and how Spreadcast writes one caption per network for each post.

• Alternatives

  Hootsuite Alternative

  Hootsuite is $99 per user a month and you still make every post. Spreadcast designs and publishes your app's posts for $29 a month flat.