What an App Marketing Agency Does and What It Costs
If you typed app marketing agency into a search bar, you may be looking for a team to hire. That is a different purchase from software, so here is what it covers. The firms in Clutch's directory of mobile marketing companies describe their work as app store optimization, user acquisition and mobile advertising, with strategy and creative production around it.
Paid user acquisition is usually the largest line. An iOS app marketing agency runs Apple Ads, which Apple's guide to ad placements splits into four spots: the Today tab, the Search tab, search results and product pages. The same team usually runs Google App campaigns as well, which place one set of text and assets across Search, Google Play, YouTube, Discover and the Display Network.
Prices are quoted per client, so read any figure as a range. On October 11, 2026, the first six agencies on Clutch's list showed minimum project sizes from $5,000 to $25,000, and the hourly rates shown ran from $100 to $300. For social media work alone, Clutch's social media marketing pricing guide, updated September 21, 2026, puts the average monthly cost of a project at $5,107 and the usual hourly rate for agencies in the United States at $100 to $149. Ad spend is billed on top of the fee.
Hire a mobile app marketing agency when you have a budget for paid installs and want one team accountable for the result. With or without one, Spreadcast takes a recurring job off your team: the posts that should go out every time one of your apps ships, and usually do not. It checks up to 5 App Store listings every day, designs each post and publishes it to 8 networks.
App Marketing Services: What Each One Covers and Who Does It
App marketing services is a wide label. These are the seven jobs it usually means, what the work consists of, and the one job Spreadcast takes over.
| Service | What the work is | Who usually does it | What Spreadcast does |
|---|---|---|---|
| App store optimization | Keywords, the app name, the subtitle, screenshots and tests. Apple's product page guide allows 30 characters for the name and 30 for the subtitle, and product page optimization tests up to 3 treatments against the original for up to 90 days | An ASO specialist or an agency | Nothing here. Spreadcast reads the finished listing |
| Apple Ads | Paid placements in four spots on the App Store. Apple builds the ads from the metadata and assets already in App Store Connect | A user acquisition manager or an agency | Nothing here. Budgets and bids stay with you |
| Google App campaigns | One campaign that mixes your text, images and video across Google's properties | The same person or team | Nothing here |
| Ad creative and store assets | Screenshots, ad images, ad video and app previews. The same Apple guide allows up to 10 screenshots and up to 3 previews of 30 seconds each | Designers and video editors | Organic posts only. Ad creative stays with your designer |
| Organic social media | Posts, captions, a calendar, replies and a report for each app's accounts | A social media manager, a freelancer or an agency | Spreadcast designs and publishes the recurring posts: updates, 5 star reviews, rating milestones and a feature post in a quiet week |
| Ratings and reviews | Asking for ratings with Apple's own prompt, which Apple's ratings and reviews page limits to three times in a 365 day period, and replying to reviews | The developer and the support team | Spreadcast turns a new 5 star review or a rating milestone into a post. Replies stay with you |
| Launch and press | The launch plan, press outreach and launch day posts | The founder, a PR freelancer or an agency | After launch, every update keeps the feed moving. The app launch checklist covers launch day |
What the people cost: Clutch's app marketing pricing guide, updated September 21, 2026, gives a usual rate of $25 to $49 an hour across all countries and $100 to $149 an hour in the United States, Canada and Australia, and says most projects reviewed on Clutch fall between $10,000 and $49,999. Freelancers cost less by the hour: Upwork's rate guide for social media managers shows median rates of $14 to $35 an hour.
How to Choose a Mobile App Marketing Agency: Reviews, Case Studies and Questions to Ask
Searches for a mobile app marketing agency near me, a list of agencies or agency reviews all end at the same step: a shortlist and a first call. Location matters less than it used to, because Apple Ads, Google Ads and App Store Connect all run in a browser. These six questions separate the agencies on that shortlist.
| Question to ask | Why it matters | What a good answer sounds like |
|---|---|---|
| Can we read verified reviews from app clients? | Directory reviews differ in how much is checked. Clutch's page on review verification says it checks each reviewer's identity and work history, and publishes a review it cannot confirm with a Not Verified label | Reviews from app clients, ideally in your category, marked as verified, plus one client you can call yourself |
| Which case study is closest to our app, and what changed? | A portfolio of ad creative shows taste. It does not show that installs, retention or revenue moved | A case study that names the starting point, the channel, the time frame and the number that changed, such as cost per install or the conversion rate in App Store Connect |
| Who owns the ad accounts and the creative? | On Apple Ads, Apple's guide to inviting users says only the Account Admin can cancel invitations or remove users, so whoever holds that role controls the account | The accounts stay in your name with you as Account Admin. The agency works through a role, and the files it makes are yours when the contract ends |
| How do you report, and from which source? | An agency that reports only from its own dashboard is grading its own work | Numbers from App Store Connect Analytics and the ad platforms, with one campaign link per channel so downloads can be traced |
| What is in the fee and what is billed on top? | Ad spend, extra creative rounds, video and store screenshots are often priced apart from the retainer | A written scope with the monthly fee, what it covers, the minimum term and the notice period |
| Who works on our account each week? | The person on the sales call is often not the person running the campaigns | The names and roles of the people on the account, and how many other clients each one handles |
Ask every agency the same six questions and put the answers side by side. Agency prices are in the first section of this page, and what each service covers is in the table above.
Mobile App Marketing Manager, Consultant or Agency: Which One to Hire
Three hires get compared most often. A mobile app marketing manager is an employee who owns the plan, the budget and the numbers for your apps. An app marketing consultant is a specialist you bring in for a few weeks, usually for a store listing audit, a paid acquisition setup or a launch plan. An agency brings a team and runs the channels for you on a retainer.
The price gap is wide. The US Bureau of Labor Statistics reports a median annual wage of $166,790 for marketing managers in May 2025. That figure covers senior roles in every industry, so a first marketing hire at a small studio usually costs less. An agency fee grows with the scope, and the minimums in the first section of this page start at $5,000 a project.
A manager makes sense when marketing is a full time job: several apps, a growing ad budget and decisions every week. A consultant fits one question with an end date, such as why the conversion rate on your product page is low. An agency fits when you want paid growth run by people who have done it for other apps, and you have the budget for the fee and the ad spend on top.
Whichever you pick, keep the recurring posts off their desk. A manager paid to plan should not spend Thursday afternoon resizing a screenshot for a release post. Spreadcast Studio makes those posts for 5 apps at $79 a month, so the person you hire spends their hours on the decisions.
Who Spreadcast Studio Is For
Studio is the $79 a month plan: 5 apps, each with its own brand, 3 seats, and the design, captions and publishing included. Two kinds of teams get the most from it, and a third pairs it with an agency.
App Studios With Several Apps of Their Own
You ship five apps with four people. Every release deserves a post on that app's accounts, and nobody owns the job. Studio watches all five listings and keeps five feeds moving without a marketing hire. If you run one app, the mobile apps page and the $29 Pro plan fit better.
Small Agencies That Run Social Media for Client Apps
You already manage Instagram, LinkedIn and X for a handful of app clients. The recurring posts (new version, new review, rating milestone) eat hours that the retainer barely covers. Spreadcast designs and publishes those for you. You get each client's yes by email or chat, then approve the post with one tap.
Teams That Also Need an Agency
If the goal is paid growth, store ranking work or a launch campaign, read how to market an app to see the whole job, then brief an agency on the parts you cannot staff. Spreadcast keeps each app's feed active in the meantime, so the accounts your ads point to are not empty.
Which App Marketing Services Spreadcast Automates
Spreadcast checks each public App Store listing once a day. It needs no SDK, no code and no access to the developer account. Four moments become a designed post.
App Update Announcements
A new version becomes an update post: the version number, two or three short points taken from the release notes, and the app's own screenshot. Notes that say only "bug fixes" leave nothing to announce, so no update post is made for that version. Apple's App Review Guidelines (rule 2.3.12) already ask you to describe new features clearly in the What's New text, and the app release notes examples show how.
5 Star Review Posts
A new 5 star review becomes a post. A post that shows only the rating can go out by itself. A post that quotes the reviewer's words waits for your approval, because Apple's ratings and reviews guidance allows customer reviews in marketing only with the reviewer's permission.
Rating Milestone Posts
When an app passes a mark such as 1,000 ratings or a 4.8 average, Spreadcast drafts a thank you post. The same Apple page says a rating used in marketing has to match the app's current rating, so the number comes from the live listing.
Feature Posts in Quiet Weeks
In a week with no update, Spreadcast drafts a post about one of the app's features. With five apps on different release cycles, that keeps the slower ones from going silent for a month.
A Separate Brand for Each App
Each app keeps its own look: the icon, the screenshots and colors read from the icon. If the app has a website, the logo and fonts come from there too. Posts are 1080 by 1350 still images with real typeset text, and you can adjust each brand kit (logo, colors, screenshots, audience) before anything goes out.
Publishing to 9 Networks
Instagram, TikTok, LinkedIn, Facebook, Threads, Pinterest, Bluesky, Mastodon, Telegram and Discord, plus YouTube for video posts. You connect each account once. Each network gets its own caption, each post takes the next free slot in the calendar, and it goes out within minutes of that slot.
Spreadcast Studio vs a Scheduler vs an App Marketing Agency Retainer
These are three different purchases. Spreadcast is ours and comes first, because it is the only one of the three that designs and publishes the posts with nobody on your team making them. A scheduler sells a calendar for posts you make, and an agency sells people and judgment.
| What you compare | Spreadcast Studio | Social media scheduler | Agency retainer |
|---|---|---|---|
| Who writes and designs the posts | Spreadcast designs each post and writes a caption for each network, from the App Store listing and each app's brand kit | You do. A scheduler publishes the image and caption you bring | The agency's strategists and designers |
| What starts a post | A new version, a new 5 star review, a rating milestone, or a week with no update | Someone on your team remembering that a release went live | A content plan you agree on |
| Your time per post | One tap to approve, or none on full autopilot | However long it takes you to design the image and write the caption | Reading and answering each round of review |
| Price | $79 a month flat for 5 apps and 3 seats, with design, captions and publishing to 8 networks included. That is $15.80 an app | About $100 a month for 20 channels on Buffer Essentials billed monthly, by the volume rates on Buffer's pricing page. $25 a month for up to 5 brands on Metricool Starter billed monthly, per Metricool's pricing page | Minimum projects of $5,000 to $25,000 at the first six agencies in Clutch's directory, ad spend extra |
| Access you hand over | A public App Store link and the social accounts | The social accounts | Often a role in App Store Connect, the ad accounts and the social accounts |
| Approvals | Approve first (one tap per post) or full autopilot. Posts that quote a review always wait | Approval workflows on Buffer Team and on Metricool Advanced | Rounds of review with your account manager |
| Strategy, ASO and paid ads | Stay with you or your agency. Spreadcast covers the recurring posts | No | Yes, this is the core of the service |
| Client portal, white label and client reports | Posts on Studio carry no Spreadcast mark. Client sign off and reports go by email or your own report | Metricool lists white label on its Custom plan | Reporting is part of most retainers |
| Best fit | Studios and small agencies whose apps ship often and whose feeds are empty | Teams that already produce posts and need a queue | Apps with a growth budget |
Prices checked on October 11, 2026, in US dollars before tax. The Buffer figure is 10 channels at $6 plus 10 channels at $4, which is 5 apps on 4 networks each, and every post is still yours to make. Studio is $79 flat for the same 5 apps, $21 a month less, with the posts designed and published. Metricool Starter costs less than Studio and, like any scheduler, publishes what you bring. On Metricool a brand is one set of accounts, and X is a paid add on.
What Social Media for 5 Apps Costs a Month: Retainer, Scheduler and Spreadcast Studio
The same job priced seven ways, with the arithmetic shown so you can redo it with your own numbers. Spreadcast comes first because it is the only row where the posts are made for you by software.
| Option | Monthly cost for 5 apps | How the number is built | Who makes the posts |
|---|---|---|---|
| Spreadcast Studio | $79 | Flat price for 5 apps, 3 seats and 8 networks per app. $79 divided by 5 is $15.80 an app | Spreadcast designs each post, writes a caption for each network and publishes it |
| Buffer Essentials | $100 for 20 channels, $165 for 40 | Billed monthly, channels 1 to 10 cost $6 each, 11 to 25 cost $4 and 26 to 50 cost $3. Five apps on 4 networks: 60 + 40 = $100. Five apps on 8 networks: 60 + 60 + 45 = $165 | You do. Buffer publishes what you bring |
| Metricool Starter | $25, or $75 with X | Up to 5 brands billed monthly. X is an add on at $10 a month for each connected X account, per Metricool's guide to the X add on: 25 + 5 times 10 = $75 | You do |
| Hootsuite Professional | $199 a user, $597 for 3 users | Standard at $99 a user holds up to 10 social accounts on Hootsuite's plans page, so 5 apps on 4 networks (20 accounts) need Professional. Billed annually, 3 times 199 = $597 | You do |
| Freelance social media manager | From $2,000 | Upwork's sample monthly rate for managing 2 channels for one small business is $400 to $2,000. The low end for 5 apps: 5 times 400 = $2,000 | The freelancer |
| Social media agency | About $5,107 | Clutch's average monthly cost of one social media marketing project. Five separate clients would be five projects | The agency |
| Social media manager on staff | About $5,472 before benefits | Indeed's salary page for social media managers shows an average base salary of $65,659 a year in the United States, updated October 4, 2026. Divided by 12 that is $5,472 | Your employee |
All figures were checked on October 11, 2026, in US dollars before tax. Metricool Starter without X is the one row below $79, and it publishes posts you still have to design and write. The three bottom rows buy a person, who also plans, replies and reports. Many studios keep that person and hand the recurring posts to Studio.
How to Manage Social Media for Multiple Apps: A Workflow for Five Apps
Setup takes one sitting. After that the weekly job is a calendar review.
- Step 1
Paste Each App Store Link
Add up to five apps at the start page. Spreadcast reads only the public listing, which matters for client work: nobody has to add you to the developer account. Apple's role permissions for App Store Connect include a Marketing role that a client could grant you, and you do not need it here.
- Step 2
Check Each App's Brand Kit
Open the brand kit for every app and confirm the logo, the colors, the screenshots and the audience. Five apps in one studio often share a parent brand, and this is where you decide whether each feed looks like the app or like the studio.
- Step 3
Connect the Social Accounts for Each App
Connect each account once. For a client's accounts, ask for posting access before the kickoff call ends, because a missing login is the usual reason a first post slips by a week.
- Step 4
Choose Approve First or Full Autopilot
Approve first holds every post for one tap. Use it while a client is new and you are still learning what they will object to. Full autopilot suits your own apps once the first few posts look right.
- Step 5
Fix the Release Notes at the Source
The update post can only be as specific as the What's New text. Ask each developer to name the two or three changes a user will notice. One paragraph in the release checklist does more for the feed than any caption edit later.
- Step 6
Review the Calendar Once a Week
Drag a post to another day when two apps collide or a client has news of its own. Expect steady volume: among the 1,000 iOS apps with the most ratings, 78 percent are updated at least once a month and 48 percent at least once a week, according to 42matters update frequency data checked on October 11, 2026.
Running Social Media for Five Apps Week by Week: A Worked Month
An invented studio, to show the rhythm: four people and five apps (a habit tracker, a recipe app, a budget app, a puzzle game and one client's fitness app). Your own apps run on full autopilot and the client app on approve first. Nothing here is a real customer.
| Week | What happens on the App Store | What Spreadcast drafts | What your team does |
|---|---|---|---|
| Week 1 | The habit tracker ships version 3.4 on Tuesday. Its notes name home screen widgets and a streak freeze. The recipe app gets a new 5 star review | An update post for the habit tracker with a caption for each connected network. A review post for the recipe app. Because it quotes the reviewer, it waits for approval even on full autopilot | Nothing for the update post. Approve the review post if you have the reviewer's permission. If you do not, show the rating without the quote |
| Week 2 | The budget app ships 2.0.1 and its notes say only bug fixes. The client's fitness app ships 5.0 with a new training plan screen | No update post for the budget app. An update post for the fitness app, held for approval | Send the fitness post to the client by email, get a yes, tap approve. Ask the budget app's developer for real notes next time |
| Week 3 | The fitness app passes 1,000 ratings. The puzzle game has not shipped in a month | A thank you post for the milestone, held for approval. A feature post for the puzzle game | Forward the milestone post to the client. Glance at the puzzle game's post in the calendar |
| Week 4 | The recipe app and the habit tracker both ship on Thursday | Two update posts, each in the next free slot of its own app's calendar | Drag one to Friday if the studio account will repost both. Build the client's monthly report by hand |
Count the month: seven posts drafted across five apps, three approval taps, one email thread with the client and one calendar edit. The design, caption and publishing work for all seven posts was done for you.
Client Access: What to Ask for Before You Run Social Media for Client Apps
Shared passwords are how agencies lose accounts. Each network has a proper way to let an outside team post, and whoever connects an account to Spreadcast needs the right to publish to it.
| Where | What to ask the client for | What to know |
|---|---|---|
| The App Store listing | Only the public link | Spreadcast reads the page anyone can open, so no role in App Store Connect is needed |
| App Store Connect, for reports | The Sales role if you report downloads, or Customer Support if you answer reviews | Apple's role permissions describe Sales as the role that analyzes sales, downloads and other analytics, and Marketing as the one that manages marketing materials and promotional artwork |
| Facebook and Instagram | Partner access to the Page and the Instagram account, with the task of creating content | Meta's guide to giving a partner access says someone with full control of the client's business portfolio adds your business portfolio ID under Settings, then Partners, and picks full control or partial access. The guide also says to turn on two factor authentication for the business portfolio first |
| The content admin role on the company Page, for posts you make there by hand | LinkedIn's overview of Page admin roles says content admins create and manage Page content, including posts. The analyst role is limited to the Analytics tab, which is enough for a report. Spreadcast publishes to a personal LinkedIn profile, not to a company Page, so connect the founder's profile if the client wants its update posts on LinkedIn | |
| X | Posting access to each app's own account, for posts you write by hand | Spreadcast does not post to X. X's authenticity policy, dated April 2025, allows social media managers to control accounts on behalf of a third party, caps one operator at 10 accounts, and bans posting substantially similar content from several accounts |
| TikTok, Threads, Pinterest and Bluesky | Have the account owner sign in when you connect the account | Each account is connected once. Ask for this during kickoff, while the owner is on the call |
The X rule matters when you run five apps. Spreadcast builds each app's post from its own listing, so the accounts it publishes to never carry the same text. Keep the same habit on X, which you post to by hand, and do not paste one studio announcement into all five accounts.
Apple Ads User Roles: What Access to Give an App Marketing Agency
If an agency runs your Apple Ads, it should work inside your account through a role, never with your Apple ID. Apple's guide to inviting users lists two kinds: account level roles that apply everywhere, and limited access roles tied to one campaign group. Role names were read on October 17, 2026.
| Role | What Apple says it can do | When to give it to an agency |
|---|---|---|
| Account Admin | Account settings, reporting, all campaigns, users, billing and third party API integrations | Keep it yourself. It is the role that can remove users |
| Account Read Only | Reporting and data across the whole account | An auditor or a second agency that only reviews results |
| Campaign Group Manager | Reporting, all campaigns and settings in one campaign group, and third party API integration | The usual role for an agency that runs your campaigns. Put its work in a campaign group of its own |
| Read & Write | Reporting and all campaigns in a campaign group | A freelancer who manages bids and keywords but should not connect tools |
| API Read & Write and API Read Only | The same campaign group access, also through the Apple Ads API | An agency that runs bidding software. Ask which tool it will connect |
| Account Finance | Billing and account settings | Your own finance person, not the agency |
For a studio with several apps, one campaign group per client app keeps each agency inside the apps it works on. Remove the role on the day the contract ends, the same rule as for Meta partner access and LinkedIn admin roles.
How to Report to a Client by Hand When There Is No Client Portal
Studio has no client login and no white label report. A monthly report built from each network's free analytics takes less time than it sounds, and these are the places to pull from. For a new client, run our social media audit template before the first month.
| Source | What you get for free | Limits to know |
|---|---|---|
| Meta Business Suite | Insights on trends, activity on your content and your audience for the Facebook Page and Instagram account. Meta's overview says it is free on desktop and mobile | The Page and account have to sit in a business portfolio |
| Instagram Insights | Free for public accounts, per Instagram's help page on insights | A preset or custom timeframe inside the past 90 days. Follower trends need at least 100 followers |
| LinkedIn Page analytics | Content, followers, visitors and competitors. LinkedIn's analytics help page says every Page admin role can open them | Open to every admin role, the analyst role included |
| TikTok Studio | Overview, content, viewers and followers. TikTok's analytics guide lists ranges of 7, 28, 60 and 365 days or a custom range | A download covers up to 365 days at a time |
| X post activity | Activity numbers for each post. X's guide to the post activity dashboard calls these free features | The last 28 days by default. A CSV export covers up to 30 days and 3,000 posts |
| Pinterest Analytics | Custom ranges across the past year and a half, with CSV export on desktop, per Pinterest's analytics help page | Needs a business account, which is free |
| App Store Connect campaign links | Product page views and downloads tied to one link. Apple's campaign links guide lets you label each campaign with a token of up to 30 characters | Data appears after 24 hours and after first time downloads from at least 5 people. Someone with access to the client's App Store Connect has to create the link |
A report that fits one page: posts published per network, followers at the start and end of the month, the best post with its numbers, the app's rating and rating count on the first and last day (both are on the public listing), and downloads from the campaign link if the client shares it.
How to Price a Social Media Retainer Around Spreadcast Studio
A client pays for a feed that reflects every release, and for your judgment about what else belongs in it. Price the retainer on that outcome. How many minutes each image took you is your margin, and the client does not need to see it.
Start from the market. Upwork's rate guide gives sample monthly rates for intermediate specialists based in the United States who serve a small business: $400 to $2,000 to manage 2 channels with all services, and $200 to $1,500 for each extra channel. Clutch's pricing guide puts the average agency project at $5,107 a month. A small agency with app clients usually sits between those two reference points.
Then do the cost side. Studio is $79 a month for 5 apps, so each client app carries $15.80 of software. On a $400 retainer that is 3.95 percent of the fee (15.80 divided by 400). Five clients at $400 bring in $2,000 a month against $79 for the tool.
Time is the larger number. Suppose each app produces 6 recurring posts a month and each took you 45 minutes by hand to design, caption and schedule. That is 5 apps times 6 posts times 45 minutes, or 22.5 hours a month. The 6 and the 45 are assumptions for the example. Count your own last month and put your numbers in.
Write the scope so nobody is surprised. Say which posts are recurring (updates, reviews, milestones, feature posts), that you approve each one before it goes out, how the client signs off (email or chat) and what is billed separately: video, paid campaigns, community replies and the monthly report. A client who knows the update posts come from the What's New text also has a reason to write better release notes.
App Studio Marketing: How to Cross Promote Your Own Apps
A studio has one advantage a single app does not: every user of one app is a likely user of the next. App studio marketing starts there, inside your own apps, before any money goes to ads.
Apple gives you two ways to show another app without sending people out of yours. SKOverlay, available since iOS 14, displays an overlay you can use to recommend another app. SKStoreProductViewController opens an App Store product page inside your app, so a user can get the other app and come straight back. Show either one after a moment where the first app helped, the same rule that works for the rating prompt.
For paid apps, app bundles sell up to 10 of your apps in one purchase. Apple requires a discount against buying the apps one by one, lets you offer up to 10 bundles at a time, and credits customers for apps they already own through Complete My Bundle. Free apps can be bundled only when each one has an auto renewable subscription that unlocks all of them.
On social media, keep each app's feed about that app and use the studio account to repost the big moments. Spreadcast Studio handles the first half: each of the 5 apps keeps its own brand kit and its own accounts, so a new version of the habit tracker never lands in the recipe app's feed. The repost from the studio account stays a manual tap.
Four Mistakes Studios and Agencies Make With App Social Media
Each of these is cheap to avoid and expensive to clean up after.
Posting Every App's News From the Studio Account
People follow an app because they use it. A feed that mixes five unrelated apps gives each follower four posts they did not ask for. Give every app its own accounts and repost the big moments from the studio account.
Pasting the Same Text Into Every Account
It reads as spam to followers, and X's authenticity policy lists identical content posted across several accounts as a violation. Posts built from each app's own listing avoid the problem by construction.
Shipping Versions With Empty Release Notes
A version whose notes say only bug fixes produces no update post, and App Review rule 2.3.12 asks for a clear description of significant changes anyway. Make two or three plain lines part of the release checklist for every app.
Sharing Passwords in a Chat Thread
When a contractor leaves, the password leaves with them. Use partner access on Meta and admin roles on LinkedIn, and remove the role the day the contract ends.
A Short Checklist Before a New App Goes on Autopilot
| Check | Why it matters |
|---|---|
| The latest What's New text names real changes | The update post is cut from it |
| The brand kit shows the right logo, colors and screenshots | Every post for that app inherits them |
| Each social account is connected by someone allowed to post | A missing connection is the usual reason a first post slips |
| The client knows how sign off works | Approve first holds each post until you tap |
| The first three posts were read on a phone | That is where followers will see them |
What Stays With Your Studio or Agency
Spreadcast covers the recurring posts, and the planning stays with you: positioning, keyword research for the store listing and the choice of which network deserves your effort. The guide to promoting an app on social media walks through those decisions.
Paid media and community stay with you or your agency as well. You run ads in the ad platforms and answer comments and messages in each network's own app.
Client sign off happens by email or chat. Studio's 3 seats are for your team, so you get the client's yes and then approve the post with one tap. If white label reports are part of what you sell, keep building them in the report tool you use today.
Studio works from App Store listings (Google Play is next on the list) and makes still image posts for up to 5 apps. Keep your video editor for Reels and your designer for carousels.
When a Social Media Scheduler for Agencies Fits, and How to Pair It With Spreadcast
Pick a scheduler when your team already makes the posts. If a designer produces every image and a strategist writes every caption, what you need is a queue, approvals and reports. Buffer charges per connected channel and adds approval workflows on its Team plan. Metricool charges by the number of brands. Hootsuite sells seats: its plans page lists Standard at $99 per user a month and Professional at $199, billed annually, as of October 2026.
The comparisons are written up in detail on the Buffer alternative, Metricool alternative and Hootsuite alternative pages, with current prices and who each tool suits. For one product instead of a portfolio, see the pages for startups, SaaS products with an iOS app and AI apps. Plan details are on the pricing page.
Pick Spreadcast when the queue is empty. Social media for app studios tends to fail one step before scheduling: the release ships on Tuesday, everyone moves to the next sprint, and the post never gets made. Many studios run both: the scheduler for campaign posts the team designs, and Spreadcast for the update, review and milestone posts nobody has time to design.
Frequently Asked Questions
What does an app marketing agency do?
It plans and runs the work that brings users to an app: app store optimization, paid user acquisition on networks such as Apple Ads and Google App campaigns, ad creative, and reporting. The agencies in Clutch's directory list those services, and some add social media, influencer work or web design.
How much does an app marketing agency cost?
It depends on scope, and most agencies quote per client. As a reference point, the first six firms in Clutch's directory showed minimum project sizes from $5,000 to $25,000 on October 11, 2026. Clutch's pricing guide for social media marketing puts the average monthly cost of a social media project at $5,107. Ad spend comes on top.
Is Spreadcast an app marketing agency?
No, it is software, and it is priced like software. Spreadcast designs and publishes the posts about app updates, 5 star reviews and rating milestones for up to 5 apps at $79 a month. Strategy, account management, ads and ASO stay with you or an agency.
Can I manage social media for multiple apps in one account?
Yes, on Studio. It covers 5 apps for $79 a month flat, with the posts designed and published for you. Each app keeps its own brand, and 3 people can share the account. Free and Pro cover 1 app each. See the pricing page for the full list.
Do I need access to my client's Apple developer account?
No. Spreadcast reads the public App Store listing, the same page anyone can open. You paste the link. You do need permission to post to the client's social accounts, since those are connected once per account.
Is there a white label option or a client portal?
Posts on paid plans carry no Spreadcast mark, so each one looks like the client's own. A client login, a white label workspace and client reports are not part of Studio. The people who hold your 3 seats approve the posts, and you send sign offs and reports to clients the way you do today.
Does it work for Android apps on Google Play?
Spreadcast works from App Store listings today. An app that ships on both stores can use it through its iOS listing. Google Play is next on the list and has no date yet.
What is the best social media scheduler for agencies with app clients?
If the missing piece is the posts themselves, start with Spreadcast Studio: it designs and publishes the update, review and milestone posts of 5 apps for $79 a month flat. For a queue that holds posts your team designs, it depends on how you bill. Buffer prices per channel, Metricool per brand and Hootsuite per user, so count your clients, accounts and team members first. Buffer's pricing page and Metricool's pricing page list current rates.
Where These Facts Come From
Every outside number, rule and price on this page links to the page it was taken from.
- Directory of mobile marketing companies with rates and minimum project sizesClutch
- App marketing pricing guideClutch
- Social media marketing pricing guideClutch
- Cost to hire a social media managerUpwork
- Social media manager salaries in the United StatesIndeed
- Ad placement optionsApple Ads
- About App campaignsGoogle Ads Help
- App Review GuidelinesApple Developer
- Ratings, reviews, and responsesApple Developer
- Role permissions in App Store ConnectApple Developer
- Creating your product pageApple Developer
- Product page optimizationApple Developer
- Campaign links in App Store Connect AnalyticsApple Developer
- App update frequency statistics for the App Store42matters
- Buffer pricingBuffer
- Metricool pricingMetricool
- Guide to the X add onMetricool Help
- Hootsuite plans and pricingHootsuite
- Give a partner access to business assets in your business portfolioMeta Business Help Center
- About Meta Business SuiteMeta Business Help Center
- Instagram insightsInstagram Help Center
- LinkedIn Page admin roles overviewLinkedIn Help
- LinkedIn Page analytics overviewLinkedIn Help
- Authenticity policy, April 2025X Help Center
- Post activity dashboardX Business
- Analytics guide for TikTok StudioTikTok Creator Academy
- Pinterest Analytics overviewPinterest Help
- How Clutch verifies reviewsClutch Help Center
- Invite users to your account, with user rolesApple Ads
- SKOverlayApple Developer Documentation
- SKStoreProductViewControllerApple Developer Documentation
- Offering app bundlesApple Developer
- Advertising, promotions and marketing managersUS Bureau of Labor Statistics
Researched and written by Spreadcast. Last checked on October 17, 2026.