App Store Screenshot Examples: 25 Real Sets and What to Copy From Each

Read on the United States storefront on October 13, 2026. The first frame column describes the message in our words. Names and trademarks belong to their owners.

Apple's own advice on order is in its asset best practices: lead with the strongest features and arrange them the way someone would use the app.

• Notion: One Typeface, One Position, One Job per Frame

  Notion's App Store listing shows 7 portrait screenshots and no preview video. The first frame has no interface at all: four words about an organized life, in black on white, over a line drawing of someone at a laptop. Frames two to five each give a four or five word instruction at the top left (make a home page, organize your work, plan trips, jot quick notes) above a black iPhone that runs off the bottom edge. The last frame is a plain list of six product areas with no phone. Nothing is colored except the content inside the app. What to copy: decide the typeface, the caption position and the device position once, then change only the words and the screen. The set reads as one thought and takes minutes to update.

• Airbnb: Icon, Caption, Screen, Seven Times

  Airbnb's listing has 7 portrait screenshots, all built from the same three parts on a warm off white ground: a small 3D icon, a two line centered caption, and a phone cropped at the bottom. The first frame is about planning a whole trip in one app, the second about booking homes, the third about experiences led by local hosts, then services and messaging. The interface screens are full of photographs of rooms and food, so the frames stay colorful while the layout stays plain. What to copy: a template with three slots that anyone on the team can fill for a new feature, and screens chosen because their content is good to look at.

• Crouton: A New Background Color for Every Frame

  Crouton's listing, published by Crouton LLC, uses only 5 screenshots. Each has a white caption at the top and a black iPhone below, and each sits on its own saturated gradient: blue, green, red, yellow, then indigo. The first frame calls the app a safe place for recipes and carries one laurel for an Apple Design Award. The second is about starting timers from a recipe with a tap, the third about meal planning. The interface is mostly white, so without the backgrounds five frames would look like one. What to copy: when your screens look alike, let the background do the telling apart, one color per feature.

• Callsheet: A Playful Title Backed by a Plain Sentence

  Callsheet's listing, from Limitliss LLC, shows 6 screenshots on one orange to yellow gradient. Every frame has a short bold title with two or three lines of ordinary explanation under it, left aligned, above an iPhone. The first title is the app's name, with a line saying it is the best way to look up movie and show information. Later titles play on film terms, and the sentence under each one does the explaining: everything at a glance with no ads, or settings that hide spoilers. What to copy: if you want personality in the headline, pair it with a subline a stranger can understand. The title is for people who scroll, the subline for people who read.

• 1Password: Callouts Pulled Out of the Phone

  1Password's listing has 5 screenshots. Frame one holds the logo, a two line headline telling you to forget your passwords, a tilted phone and three small laurels citing Wired, Wirecutter and Trustpilot. In the next four the phone stands straight, the caption sets only its key words in bold, and one or two interface details are lifted out of the screen as labels that overlap the phone's edge. In the third frame the generated password itself is enlarged across the full width. What to copy: a search result shows your frame at a fraction of its size, so pick the one element that proves the caption and draw it large enough to read there.

• Duolingo: The Caption Sits Under the Screen

  Duolingo's listing shows 8 screenshots with no device frame. The interface fills the frame from the top, and the caption sits at the bottom in a rounded block of solid color, in lowercase, two to five words long. The block changes color from frame to frame: orange, purple, green, blue, red. Frame one is the course list with a line about learning more than 40 languages, frame two a lesson, frame three a chess puzzle. What to copy: a caption below the screen works when the top of your interface is the interesting part, and a row of color blocks gives a plain set a rhythm.

• Ivory: A Timeline That Runs Through Ten Frames

  Ivory's listing, by Tapbots, uses all 10 screenshots as a strip. Frame one shows a 3D elephant mascot balancing on a ball, the logo and a line naming the platforms. A tilted timeline screen begins there and continues through frames two and three, where three short claims about speed and looks sit above a paragraph. A Mac window and a dark phone screen straddle the border between frames four and five, and the background moves from purple and charcoal through teal to red, orange and yellow by the end. No device bezels appear anywhere. What to copy: each frame still holds one thing you can read by itself, the mascot and name in the first, the headline in the third.

• Structured: Words in Frame One, the Product in Frame Two

  Structured's listing, from unorderly GmbH, opens with a preview video and then 8 screenshots on pale pink. The first frame is nearly all text: a lowercase headline calling it a simple day planner, three laurels and a line from Forbes. A tilted iPhone showing a day's timeline starts at the right edge of that frame and fills the second. Frames three to five return to one idea each (planning with AI, widgets and notifications, routines), with the first caption line set light and the second heavy. The last frame is proof again: a user count, the press line and two 5 star reviews. What to copy: split the opening pair so the promise and the product read as one picture.

• YNAB: A Continuous Background With Each Phone Kept Whole

  YNAB's listing has a preview video and 9 screenshots on indigo. Darker blob shapes in the background carry on from one frame to the next, and illustrated banknotes fly across the borders between them. The phones do not cross. The first two are tilted, one light and one dark, and from the third frame on they stand straight. Captions are white, centered and mostly five or six words long: a line about no longer worrying about money, then finding what your life costs, then planning your spending. What to copy: the cheap version of a panorama. A shared background and a few props crossing the edges tie the set together, and no frame breaks if it is shown alone.

• Todoist: A Badge in the Top Fifth, the App in the Rest

  Todoist's listing opens with a preview video, then 7 screenshots on soft pastel gradients. The first has two laurel badges across the top, one for a Wirecutter pick as best to do list app and one for an Apple App of the Day, both dated 2025. Under them comes a headline about capturing tasks as fast as you think of them and a tilted phone showing voice capture in progress. Frames two to five each put a small illustration at the top, a two line caption under it and the interface below. What to copy: the proportion. The proof takes about a fifth of the frame and the rest still shows the app in use, which is what Apple's guidance asks of a screenshot.

• Calm: The Order of Proof, Ratings First

  Calm's listing shows 6 screenshots, and the first two contain no interface. Frame one sets the logo over a photograph of a mountain lake, with a claim to be the top app for sleep and meditation, a laurel for a count of 5 star reviews in the millions and a laurel for an App Store Awards win. Frame two adds a Newsweek trust ranking for 2026, an Editor's Choice laurel and the logos of five publications, and the lake photograph runs across both. The phones arrive in frame three. What to copy is the sequence: how many people rate it, who awarded it, who wrote about it. A new app is safer placing that proof above a real screen, given Apple's advice on whole frames of accolades.

• Gentler Streak: One Quote From a Named Reviewer

  Gentler Streak's listing, by Gentler Stories d.o.o., uses all 10 screenshots. The first is orange, with a headline about tracking health and fitness, a hand holding the phone, five stars and a one sentence quote credited to a named writer at BGR. The frames after it change background color each time: wellness, with an Apple Watch overlapping the phone, then sleep on dark purple with the app's mascot dozing, then a privacy frame of four short statements with the mascot's arms folded and no interface, then a step counter. What to copy: one sentence from a person with a name and a publication, placed under the device, and a frame that states your privacy position in plain words.

• (Not Boring) Weather: The App's Own Art as the Picture

  (Not Boring) Weather's listing, from Not Boring Software LLC, has 8 screenshots and no device frames. The first is white with six laurels stacked around a 3D red sun and black clouds: an Apple Design Award, an Apple editorial list, Editor's Choice, a review count with five stars, a Fast Company design award and App of the Day. Frame two turns gray and shows a 3D model of rain over a chart, with a caption about more detailed forecasts. Frames three to five are black: widgets, moon phases, storm alerts. Captions sit top left with a small icon after the words. What to copy: if your app has a look nobody else has, use its own art at full size as the picture.

• Wise: Photographs of the Moment the App Is Used

  Wise's listing has a preview video and 6 screenshots, with captions in heavy condensed capitals. The frames alternate between dark green, bright green and full bleed photographs. Frame one promises a quick way to send money to another country, over a transfer screen with exact amounts. Frame three puts a line about guaranteed exchange rates over people at a table of food, and frame four shows someone at a cash machine with the card in hand, under a line about spending in more than 160 countries. The interface sits in a white rounded panel with no bezel. What to copy: photograph the situation the feature is for, and alternate photo frames with flat color ones so the set stays calm.

• VSCO: A Label and One Sentence Over the User's Photos

  VSCO's listing opens with a preview video, then 7 screenshots. The first is a photograph of someone shooting with a film camera, with three stacked uppercase lines (edit, join the community, promote your work) and a sentence at the bottom, and no interface. From frame two the pattern is fixed: a small uppercase label such as presets or editing tools, a one sentence caption in light type, and the interface floating without a device frame over a blurred photograph. Two frames split a picture down the middle into original and edited. What to copy: for a photo or video app, what the user makes is the picture, and a label plus a sentence lets readers skim or read.

• Photomath: Cutout People Beside a Color Interface

  Photomath's listing uses 5 screenshots. Blue, pink and yellow geometric shapes run across the frame borders with hand drawn doodles on top, and two frames carry black and white cutout photographs of students: one reacting to her phone in the first frame, one writing as he walks in the fourth. Captions are white and rounded, above a phone drawn as a white outline. The first lists the kinds of math covered, the second is about finding a method that makes sense to you, the third about going one step at a time. What to copy: people show who the app is for, and keeping them in black and white stops them competing with the colors of the interface.

• Streaks: Raw Captures in Different Color Themes

  Streaks' listing, by Crunchy Bagel Pty Ltd, fills all 10 slots with plain captures at 1320 x 2868: no caption, no frame, no background. The first is the main screen: six round buttons, five habits and one for adding a task, on a blue to pink gradient. The second is a statistics screen in white and red, and the next three switch to an orange theme for a note, the list of task types and a confirmation screen. The later frames go on to a yellow settings screen, a shared task, the app's widgets on a Home Screen and a Lock Screen timer. The row moves through several of the color themes the app offers, so it looks varied without one added pixel. What to copy: if your interface is graphic and readable at small size, raw captures in several themes do the job, and you can redo all of them in the time one designed frame takes.

• PCalc: Hold One Detail Constant So the Change Stands Out

  PCalc's listing, from TLA Systems Ltd., also uses 10 plain captures. The first five show the calculator in different layouts and themes: a light scientific layout, the same one in black, a retro style with round blue keys under a green display, a paper tape view, a mode for editing the layout itself. The last five show conversions, constants, a function editor and settings. The number on the display is the same in every frame, so the eye goes straight to what differs, which is the product's selling point: you can make it look and work the way you want. What to copy: pick one fixed element (the same number, the same document, the same photo) and repeat it across frames when the thing you sell is variety.

• Copilot Money: A Dark Ground With a Few Bright Accents

  Copilot Money's listing shows 8 screenshots: seven on deep navy, then a final frame in light mode with a caption that says so. The first has a three word headline (private, safe, smart) with three laurels under it, above the dashboard. The second is about cash flow, and in the third the caption sits in the middle of the frame, between the bottom of one phone and the top of another. Category labels in bright pill shapes float half out of the frames, and the charts inside the app glow green and red against the dark. Captions are off white and end with a period. What to copy: on a dark ground, let two or three bright colors from your own interface carry the eye.

• Flighty: Label, Title and Subline, Then a Final List Frame

  Flighty's listing uses all 10 screenshots on backgrounds that move from dark purple to red. Frame one calls it a first class flight tracker, with a second line in purple, a drawing of a plane and two award badges. The plane's route line continues into frame two, where a short quote credited to a writer at The New York Times sits over a tilted phone. Frames four and five each start with a small numbered pill naming a cause of delays, then a title, then a subline. Later frames quote a pilot's 5 star review, and the last is a grid of ten more features with icons. What to copy: three levels of text for three kinds of reader, and a closing frame for everything that did not earn its own.

• Royal Match: Three Word Commands and a Pointer on the Move

  Royal Match's listing has 5 portrait screenshots built the same way. The top of each is a scene with the game's king in trouble (a shark, a rockfall, a dragon), the middle is the puzzle board, and a cartoon gloved hand points at the next move. A blue banner along the bottom holds three words in chunky white capitals, each a command about rescuing him or clearing the board. The caption is the goal, the hand is how you reach it. Overlays that demonstrate input are named as acceptable in guideline 2.3.3. What to copy: write captions as orders to the player, and show the single action the game is made of.

• Balatro: A Banner Along the Bottom of Real Play

  Balatro's listing opens with a preview video and follows with 6 landscape screenshots. Each is a capture of play, cards on the table and the score panel at the left, with a banner along the bottom edge carrying two to four words in gold capitals: the game as poker crossed with solitaire, then bending the rules, then finding combos. A joker card overlaps the right end of the banner, a different one in each frame. The play area is left almost untouched. What to copy: in landscape, a thin banner at the bottom explains the frame without covering it, and one small recurring object ties the set together.

• Alto's Odyssey: Leave the Art Alone

  Alto's Odyssey's listing shows a preview video and 5 landscape screenshots with no caption, no frame and no logo. Each is a scene in a different palette: a purple dusk with balloons and a temple, teal rain over rock towers, an orange sunset through palm trees. The rider is a few pixels tall in each. Nothing explains the controls or the modes, and nothing needs to, because the look is the reason people buy it. What to copy: when art direction is your selling point, choose five moments that differ in color and time of day, and add nothing. The subtitle and the description can do the explaining.

• Procreate: Fill the Device With What Users Make

  Procreate's listing is for iPad only and opens with a preview video, then 10 landscape screenshots at 2732 x 2048. Every frame is black, with one white sentence of three to five words above an iPad in landscape, and the canvas inside is a finished piece of artwork. The first frame calls it a complete art studio and has the color wheel open. The second is about a library of more than 300 brushes, with the brush list showing, and the third is about painting when inspiration arrives. What to copy: for a creative tool, the best picture of the product is what people make with it, shown large, with one panel of the interface open to prove it is real.

• Things 3 for iPad: A Bold Opening Phrase, Then the Explanation

  The Things 3 for iPad listing also leads with a preview video, followed by 9 landscape screenshots on blue. Each caption is a centered sentence in white with one phrase in bold, usually the opening two or three words, and the remainder in regular weight: a greeting that introduces the app, then focusing on today, then planning ahead. Under it an iPad shows the real app with its sidebar and a project open, running off the bottom of the frame. What to copy: the bold opening is what survives at thumbnail size and the sentence after it rewards anyone who taps through, so one caption serves both sizes.

A video is not a guaranteed gain. In a developer story on Apple's product page optimization page, Simply Piano tested a preview as its first asset for 12 days, and the page without the video did better. Previews autoplay muted, and a poster frame shows when autoplay is off, so that single frame has to work as a screenshot too.

For the orientation split, the nearest published description is from the testing company SplitMetrics, which wrote in a March 2018 article that search results show three portrait screenshots or one landscape screenshot. That is their description of the store at the time, not Apple's statement. The same study of 1,800 tests on SplitMetrics pages found that 11 percent of visitors scrolled through all five portrait screenshots and 15 percent through all five landscape ones, which is why the first frames carry so much weight.

• Frames That Do Not Show the App in Use

  Guideline 2.3.3 says screenshots should show the app in use and not merely the title art, a login page or a splash screen. Section 2.3 as a whole requires screenshots to reflect the app's core experience and to be kept current with new versions. A headline frame with no interface, like several first frames on this page, sits beside frames that do show the app. A set made only of slides is the risk.

• Prices, Terms and Discounts

  Guideline 2.3.7 says screenshots and previews should not include prices, terms or descriptions that are not specific to that kind of metadata. Apple's asset best practices add: no specific pricing, discounts, website addresses or copyright symbols, so the image stays true in every country and does not date.

• Other Platforms and Marketplaces

  Guideline 2.3.10 tells you not to include names, icons or imagery of other mobile platforms or alternative app marketplaces in your metadata, unless there is specific approved interactive functionality. Apple's asset page repeats it: no logos or references to other platforms. An Android phone frame or a Google Play badge in an App Store screenshot is the usual way to break this.

• Misleading Frames and Hidden Purchases

  Guideline 2.3.1 treats marketing an app in a misleading way, such as promoting content or services it does not offer, as grounds for removal. Guideline 2.3.2 says that if a screenshot features items, levels or subscriptions that cost extra, it must make that clear. One photo editor we looked at prints the name of its paid tier at the foot of some frames, which is a simple way to do it.

• Content Above a 4+ Rating

  Guideline 2.3.8 requires icons, screenshots and previews to suit a 4+ age rating even when the app is rated higher. For a violent game, Apple's example is to avoid images of a gruesome death or a gun pointed at a specific character.

• Real People's Data and Borrowed Material

  Guideline 2.3.9 makes you responsible for the rights to everything in your screenshots and asks for fictional account information instead of a real person's data. That covers names, photos, messages, balances and addresses in the captured screen, and any photograph or logo you place around it.

• Unverifiable Claims and Apple's Own Recognitions

  Apple's asset best practices say to avoid claims that cannot be verified, such as awards the app has not received, and not to include Apple designated recognitions such as Editor's Choice, App of the Day, Game of the Day or Apple Design Award winner. The same page advises against using an entire screenshot for general accolades or for a call to action.

Leave out prices, discounts, rankings and anything you cannot prove, for the reasons in the guidelines section above. On Google Play, also leave out words such as best, top and new.

1. Step 1

   Write the Frame List Before You Open a Design Tool

   Write one line per frame, in order, before you draw anything: what the app is for, the main thing people do in it, the feature rivals lack, proof, then the features that did not get a frame. Five to eight lines is the range the 25 sets on this page fall in most often. If two lines say the same thing, drop one. This list is also your caption draft.

2. Step 2

   Capture Clean Screens in Xcode

   Run the app in Xcode and use the Screenshot button under the device. Apple's Xcode documentation says Device Hub captures at the full resolution of the simulated or physical device, whatever your Mac's display is, and saves the file to the Desktop. Fill the app with realistic sample content first, with invented names and numbers, since guideline 2.3.9 asks for fictional account information. Capture light and dark versions while you are there.

3. Step 3

   Lay Out the Set in Figma for Free

   Figma's pricing page lists a free Starter plan, which is enough for a screenshot set. Make one frame per screenshot at an accepted size such as 1320 x 2868, place them side by side so you can see the row as a shopper will, and build the first frame until it is right before you duplicate it. Apple publishes UI kits for Figma and Sketch on its design resources page if you need system elements. When people search for an App Store screenshot template for Figma, this row of frames is what they are after.

4. Step 4

   Add a Device Frame Only if It Helps, and Use Apple's Bezels by Apple's Rules

   Roughly three in five of the sets above show a recognizable device and the rest do not, so a frame is a choice. If you want one, Apple offers product bezels on the same design resources page. The rules for them are in Apple's marketing guidelines, which are written for marketing materials: use the bezels Apple provides, for the latest generation of device your app supports, as they are, without added reflections, cropping, tilting or anything covering them, with copy beside the device and never on top of it, and no 3D renders or drawings of Apple products. Our page on Apple's App Store marketing guidelines explains them in full.

5. Step 5

   Set the Captions and Check Them Small

   Type the captions from your frame list, one size and one position throughout. Then zoom out until the whole row fits a phone's width and read the first three. Fix what you cannot read by cutting words. Check contrast on every background, especially the dark frames.

6. Step 6

   Export at an Accepted Size and Check Every File

   Apple accepts a fixed list of pixel sizes, not a range, and no transparency. Figma's export documentation says its PNG files always carry an alpha value, so export JPG with a solid fill on the frame. Then drop the files into the App Store screenshot size checker, which reads each file's pixel size and flags any that neither store accepts. The sizes themselves are on the App Store screenshot sizes page.

7. Step 7

   Upload, Order and Preview in App Store Connect

   Upload under Previews and Screenshots on the version page, or into the Asset Library, drag the frames into order, and open the product page preview before you submit. Apple's guide to managing App Store assets lists the three places screenshots are managed and the version statuses that allow an upload. Do the icon and the text in the same sitting: the app icon size checker checks the icon against both stores' rules, and the App Store description generator drafts the subtitle, promotional text and description within Apple's limits.

8. Step 8

   Automate the Captures Once You Add Languages

   Five frames in ten languages on two device sizes is 100 files. fastlane's snapshot tool generates localized screenshots across device simulators from your UI tests, and fastlane's frameit puts a device frame and a title above or below each one from a configuration file. Both are open source and run on your own Mac.

Annual sums: AppScreens Pro is $99 a year against 12 times $25, which is $300, on monthly billing. AppLaunchpad Pro is 12 times $10, which is $120, on annual billing against 12 times $15, which is $180. If you make one set per year, a month of any paid plan or a free plan is enough.

One catch with frames: frameit's documentation warns that screenshots framed without a title keep a full resolution that cannot be uploaded to the App Store directly. Run every framed file through the App Store screenshot size checker before you upload it.

Google lists most of these under a heading for recommendation eligibility, so they decide whether your screenshots can be used in the large formats. We did not describe live Google Play listings on this page.

• A First Frame That Needs the Second One

  Half a phone and half a sentence is what a searcher sees if only one frame is shown. If you build a panorama, give the first frame a complete message, the way Structured and Ivory do.

• Captions Written at Design Size

  A line that reads well at 1320 pixels wide can vanish in a search result. Nine words in thin type is the usual cause. Cut to six or fewer and set them heavier.

• Screens From an Old Version

  Section 2.3 asks you to keep screenshots up to date with new versions. A redesign shipped with last year's screenshots misleads buyers and invites a metadata rejection. Recapture in the same release.

• The Wrong Size or a Transparent File

  A canvas a few pixels off, or a PNG with see through corners, fails at upload. Design at a size from Apple's list and export JPG. The size checker linked above catches both before you reach App Store Connect.

• One English Set in Every Country

  A new language inherits your primary screenshots. If you localized the description and left the images, the captions are the first thing a shopper sees in the wrong language.

For everything else that has to be ready on release day, use the app launch checklist.

• Resources

  ChatGPT Prompts for Instagram Carousels

  Twenty five copy ready prompts for hooks, slide outlines, captions and app carousels, with the 2026 Instagram carousel rules.

• Resources

  ChatGPT Prompts for a Content Calendar

  Twenty five copy ready prompts for brand voice, pillars, monthly and weekly plans, each network, a launch month and a calendar table for Sheets or Notion.

• Resources

  Claude Prompts for Social Media

  Thirty copy ready Claude prompts for brand voice, post ideas, captions per network, carousels, hooks, replies, export analysis, a weekly review and an audit.

• Use cases

  AI Apps and AI Startups

  AI apps ship weekly in a crowded category. Spreadcast designs and publishes a post for each update, review and rating milestone.

• Tools

  Pinterest Pin Generator

  Spreadcast designs a standard image pin for each app update, review and rating milestone, writes the title and description and publishes it to your board.

• Alternatives

  Spreadcast vs Buffer

  Buffer publishes posts you already made. Spreadcast designs the posts from your App Store listing and publishes them for you, for $29 a month flat on 8 networks.