LinkedIn Carousel Examples: 18 Structures Laid Out Slide by Slide

• 1. New Version Walkthrough

  Use it when you ship a version people will notice. Seven slides. Slide 1 (cover): "YourApp 3.0 is out. Four changes you will see first." Slide 2: "1. Plan the whole week on one screen. Drag a recipe onto a day." Slide 3: "2. The shopping list now builds itself from your plan." Slide 4: "3. Share a plan with your household using one link." Slide 5: "4. Recipes open without a signal." Slide 6: "Also fixed: the sync problem many of you reported. Thank you for the reports." Slide 7: "Update from the App Store today. Which change did you want most?" Put one screenshot on each numbered slide. More wording is in the app update announcement examples.

• 2. Feature Explainer

  Use it for one feature that needs showing. Six slides. Slide 1: "How to plan a week of dinners in 2 minutes with YourApp." Slide 2: "The problem: it is 5 pm, there is no plan, and it is takeout again." Slide 3: "Step 1. Choose how many dinners you need this week." Slide 4: "Step 2. Tap Suggest. Swap any meal you do not want." Slide 5: "Step 3. Send the shopping list to your phone." Slide 6: "Try it tonight. YourApp is free on the App Store. Link in the caption." One feature only. A second feature is a second carousel.

• 3. Release Notes as a Carousel

  Use it for a smaller update, with one change per slide. Six slides. Slide 1: "What is new in YourApp 2.4, the short version." Slide 2: "New: dark mode. It follows your phone's setting." Slide 3: "Faster: the app now opens straight to today's plan." Slide 4: "Fixed: reminders arrive on time after you change time zones." Slide 5: "Moved: import now lives under Settings." Slide 6: "Full notes are on the App Store. What should 2.5 fix first?" Label each slide New, Faster, Fixed or Moved so a reader can skim. Wording patterns are in the app release notes examples.

• 4. What We Learned From 1,000 Ratings

  Use it at a rating milestone. Eight slides. Slide 1: "1,000 ratings on the App Store. Five things you taught us." Slide 2: "Where we stand today: 4.7 stars." Slide 3: "1. What you praise most: the weekly planner." Slide 4: "2. Where you got stuck: signing in. We rebuilt it in 2.3." Slide 5: "3. The request we heard most: an Apple Watch app. It is in progress." Slide 6: "4. One critical review that changed our roadmap, in our own words." Slide 7: "5. What we will not build, and why." Slide 8: "Thank you. If YourApp helps you, a rating takes ten seconds." Two rules from Apple's ratings and reviews guidance: the rating you show must match your current rating, and a customer's review can be used in marketing only with that reviewer's permission. Paraphrase unless you have asked.

• 5. Step by Step How To

  Seven slides. Slide 1: "How to write App Store release notes people read, in 5 steps." Slide 2: "Step 1. Lead with the change users will notice." Slide 3: "Step 2. One line per change. Start with a verb." Slide 4: "Step 3. Name the bug you fixed. Vague notes read as nothing." Slide 5: "Step 4. Thank the people who reported it." Slide 6: "Step 5. End with what is coming next." Slide 7: "Save this for your next release." Number the steps on the cover so the reader knows how long the carousel is.

• 6. Mistakes List

  Eight slides. Slide 1: "6 mistakes that keep a good app invisible." Slides 2 to 7 each hold one mistake and one fix, for example: "Mistake 2. You post only on launch day. Fix: post every update, even small ones." Slide 8: "Which one are you fixing this month?" Write the mistake in the reader's words and the fix as an action they can take today. A list of mistakes with no fixes reads as a complaint.

• 7. Before and After

  Five slides. Slide 1: "We redesigned our onboarding. Here is the before and after." Slide 2: "Before: six screens and a sign up wall." Slide 3: "After: two screens. You see a plan before you sign up." Slide 4: "What changed in the numbers: more people finish setup." Slide 5: "Want the full teardown? Comment and I will share it." Use the same crop and the same position for the before and after screenshots, so the eye compares the design and nothing else. If you quote a result, use your real figure.

• 8. Myth Versus Fact

  Six slides. Slide 1: "4 things people believe about App Store ratings that are wrong." Slides 2 to 5 follow one pattern: "Myth: asking for ratings annoys users. Fact: Apple gives you a rating prompt for exactly this." Slide 6: "Which myth did you believe?" Every fact needs a source you can name in the caption. This structure fails fast when the facts are opinions.

• 9. Data Story

  Seven slides. Slide 1: "We looked at our last 50 posts. Five findings." Slide 2: "How we counted: 50 posts, 90 days, LinkedIn's own analytics." Slides 3 to 6 each show one number and one sentence: "Posts with a screenshot got twice the clicks of posts without." Slide 7: "The full table is in the comments." Put the method on slide 2, before the findings. One chart or one large number per slide is enough.

• 10. Checklist to Save

  Six slides. Slide 1: "The app launch checklist we use, in 12 lines." Slides 2 to 5 hold three checklist items each, grouped by stage: before submission, launch day, first week, first month. Slide 6: "Save this post so you have it on launch day." Keep each item to one line with a box to tick. A longer version to draw from is the app launch checklist.

• 11. Build in Public Story

  Eight slides. Slide 1: "Our first 1,000 users: what worked and what did not." Slide 2: "Month 1: 40 users, all from two forum posts." Slide 3: "Month 2: we tried ads and stopped after a week." Slide 4: "Month 3: one review post brought more installs than the ads." Slide 5: "What worked: posting every update." Slide 6: "What did not: waiting for a big launch." Slide 7: "What we would do first next time." Slide 8: "Follow along. We post the numbers every month." Tell it in time order and include one thing that failed.

• 12. Customer Story

  Six slides. Slide 1: "How a family of five cut their food waste with a weekly plan." Slide 2: "The situation: three shops a week and food thrown out every Sunday." Slide 3: "What they changed: one plan, one shopping trip." Slide 4: "What happened after a month, in their words." Slide 5: "What made it stick: planning on Sunday night." Slide 6: "Want to try the same plan? The link is in the caption." Get the customer's permission in writing before you publish their name, words or numbers.

• 13. Meet the Team

  Five slides. Slide 1: "Meet Priya, who builds the YourApp shopping list." Slide 2: "What she does: every screen you tap after you choose a recipe." Slide 3: "Before YourApp: six years building checkout for a grocery delivery company." Slide 4: "What she is working on now: lists that sort themselves by aisle." Slide 5: "Say hello in the comments. We are also hiring an iOS engineer. Link in the caption." One person per carousel, with a real photo on the cover and their sign off before you post. Buffer's roundup of carousel examples says Buffer uses the format this way to introduce new team members.

• 14. Monthly Roundup

  Seven slides. Slide 1: "5 things that changed for app makers this month." Slides 2 to 6 each follow one pattern: what changed, one sentence on why it matters, and who announced it. Slide 7: "We post this on the first Monday of every month. Follow to get the next one." Keep the cover layout identical every month so regular readers recognize it in the feed. Name the source on every slide and link the sources in the caption. A roundup built on rumors costs you the trust the series is meant to build.

• 15. Report Teaser

  Five slides. Slide 1: "We asked 200 YourApp users how they plan dinner. Four findings." Slide 2: "How we asked: an in app survey, two weeks in September." Slide 3: "Finding 1: most of you plan on Sunday evening." Slide 4: "Finding 2: the shopping list matters more to you than the recipes." Slide 5: "Findings 3 and 4 and the full table are in the report. Link in the caption." Give away two real findings in full. A teaser that reveals nothing reads as bait. The numbers here are placeholders for your own survey.

• 16. Two Ways to Do One Job

  Six slides. Slide 1: "Planning dinner day by day or once a week: what each one costs you." Slide 2: "Day by day: flexible, and five trips to the shop." Slide 3: "Once a week: 20 minutes on Sunday, one trip." Slide 4: a small table that sets the two side by side on time, trips and food thrown out. Slide 5: "When day by day is the better choice." Slide 6: "Which one are you? Tell us in the comments." Slide 5 is what makes this credible, so be fair to the option you do not sell. If you compare yourself with a named competitor, state only what you can prove from their own pages.

• 17. Questions People Ask

  Seven slides. Slide 1: "5 questions people ask before they try YourApp, answered." Slide 2: "Is it free? Yes, for one household. The paid plan adds shared lists." Slide 3: "Does it work without a signal? Yes. Plans and lists are saved on your phone." Slide 4: "Can I import my own recipes? Yes, from a link or a photo." Slide 5: "Is there an Android version? Not yet. It is the next thing we build." Slide 6: "What happens to my plans if I cancel? You keep them." Slide 7: "Have a question we missed? Ask below and we will answer." Take the questions from your support inbox and your App Store reviews, in the words people used, and answer each in the first three words of the slide.

• 18. Year in Review

  Eight slides. Slide 1: "Everything we shipped in YourApp in 2026." Slide 2: "By the numbers: 14 releases, 3 big features, 212 bugs fixed." Slides 3 to 5 show the three biggest features, one per slide, each with a screenshot. Slide 6: "The one that did not work, and what we learned." Slide 7: "What is coming in 2027." Slide 8: "Thank you for every rating and bug report. Which feature should come first next year?" Your App Store version history gives you the list and the dates, so this one takes less research than it looks. Count the releases yourself and use the real numbers.

The engagement figures for beehiiv are the company's own, as reported to Hootsuite. Neither roundup publishes results for the other posts, so treat them as examples of structure and nothing more.

Ask for one action on the last slide. Socialinsider's guide matches the ask to the content: a save for frameworks, checklists and tutorials, a share when the content helps other people, and a link when the carousel leads to a template, a report or a product. Slides cannot hold a working link, so point to the caption.

The numbers in the rewritten covers are placeholders. Whatever the cover promises, count the slides and check that they deliver exactly that.

Buffer's article does not give the formula behind its LinkedIn engagement rate, and its figure is a median across posts sent through Buffer. Treat 21.77 and 7.00 as two different measurements.

1. Step 1

   Pick One Structure and One Reader

   Choose one of the 18 structures above and decide who the carousel is for: users of your app, other founders or possible hires. A walkthrough for users and a build in public story for founders are different carousels, even about the same release.

2. Step 2

   Write Every Slide as Plain Text First

   Open a text file and write one line per slide, starting with the cover and the last slide. If a slide needs three sentences, split it in two. This takes ten minutes and saves an hour of moving boxes around.

3. Step 3

   Set the Page to 1080 x 1350 Pixels

   Use a 4:5 portrait page, or 1080 x 1080 if you want to reuse the slides as images elsewhere. Keep every page the same size. Sizes for other networks are in social media image sizes.

4. Step 4

   Design the Cover and One Content Slide

   Make two layouts: the cover, and one content slide with a number, a headline and room for a screenshot. Duplicate the content slide for the rest. Use your app's colors and one typeface, and export screenshots at the sizes in the App Store screenshot sizes guide.

5. Step 5

   Export One Flattened PDF

   Export all pages as a single PDF. LinkedIn asks for layered PDFs to be flattened or merged. Open the file and read every page once, because the document cannot be replaced after you post.

6. Step 6

   Upload With Add a Document

   On LinkedIn, click Start a post, then More, then Add a document. Choose the PDF and give it a title that says what the reader gets.

7. Step 7

   Write the Caption and Add the Link There

   Open with what the carousel covers and who it is for, tell people to swipe, and put any link in the caption. Then post, open it on your phone and swipe through once.

• Cover Plus Three Screens

  Four images. Image 1 is a portrait cover at 1080 x 1350: "YourApp 3.0: three changes you will see first." Images 2 to 4 each show one screenshot with a two word label at the top, such as "Week view", "Auto list" and "Share link". Because a portrait first image takes the left column, the three screens stack on the right and stay readable as thumbnails. The caption then explains each change in one line. This is the closest photo version of structure 1.

• Before and After Pair

  Two images, which LinkedIn places side by side at their own shapes. Image 1: the old onboarding screen with "Before: six screens" on it. Image 2: the new one with "After: two screens". Use the same crop and the same label position on both, so the collage itself makes the comparison before anyone taps. It is structure 7 without the swiping.

• Rating Milestone in Three Frames

  Three images. Image 1: "1,000 ratings on the App Store" in large type over your icon. Image 2: your current star rating as one big number. Image 3: "Thank you" with the App Store badge. Keep the words in the middle of images 2 and 3, since they may be cropped to equal widths. Apple's ratings guidance still applies: the rating has to match your current one. Add alt text to each image with the ALT button before posting, because photos cannot be edited once the post is live.

• Feature Tour in Four Cards

  Card 1 headline: "Plan a week of dinners in 2 minutes." Card 2: "Your shopping list writes itself." Card 3: "Share the plan with one link." Card 4: "Get YourApp free on the App Store." Each of the first three cards shows one screenshot, cropped square so the feature fills the card. All four link to the App Store page. The first two cards carry the two features people ask about most, since those are the two cards everyone sees.

• Customer Story in Three Cards

  Card 1 headline: "Three shops a week, food in the bin." Card 2: "One plan, one trip, nothing wasted." Card 3: "Try the same plan tonight." LinkedIn's tips page names customer success stories as one use of the format. This sequence cuts one down to a problem, a change and an invitation, one beat per card. Use it only with the customer's written permission, and keep any number on the cards to one you can show.

• One Card per App for a Studio

  Card 1 headline: "Three apps for a calmer week." Card 2: "YourApp: dinners planned." Card 3: "YourList: shopping sorted by aisle." Card 4: "YourBudget: what the week cost." Because every card can have its own destination, cards 2 to 4 each link to that app's own App Store page. LinkedIn's tips page lists showing several offerings as one way to use the format, and LinkedIn reports clicks and impressions card by card, so you can see which app drew the interest.

A carousel ad is paid and built in Campaign Manager. None of these limits apply to an organic document post, whose rules are in the LinkedIn carousel size guide.

1. Step 1

   Make Three Layouts, Not Eighteen

   Almost every structure on this page needs only a cover, a content slide and a last slide. Design those three at 1080 x 1350 pixels with your app's colors, one typeface and fixed positions for the slide number, the headline and the screenshot.

2. Step 2

   In PowerPoint, Put Them in the Slide Master

   Open View, then Slide Master, and turn the three designs into layouts. Microsoft's slide master page explains that fonts, logos and other shared elements set there carry over to every slide built on those layouts. A new carousel is then a matter of adding slides from the right layout and typing.

3. Step 3

   In Figma, Make the Content Slide a Component

   Turn the content slide into a main component and place instances of it for each slide. Figma's guide to components says instances stay linked to the main component and receive its updates, so a color or font change reaches every slide at once.

4. Step 4

   In Canva, Keep a Master Copy

   Design the three pages once, then make a copy of the whole design for each new carousel and duplicate the content page as many times as the structure needs. Never edit the master copy itself.

5. Step 5

   Leave Room for the Longest Line

   Test each layout with the longest headline you expect, such as the cover of structure 4. If it only fits in small type, the layout is too tight for a phone screen and will fail the next time you use it.

• Resources

  Mobile App Marketing Examples

  26 real apps, famous and indie, grouped by tactic, each linked to its source, with a table of what every tactic costs to copy.

• Resources

  App Store Statistics 2026

  Apps, downloads, updates, revenue, app review and search numbers for 2026, each with its publisher, period and link.

• Resources

  App Retention Rate Benchmarks 2026

  Day 1, day 7 and day 30 retention by category and platform, game and subscription benchmarks, the formula and how to read your own numbers.

• Use cases

  Startups

  A launch plan by phase for a new app, and the recurring posts Spreadcast covers once the listing is live.

• Tools

  Instagram Post Generator

  Spreadcast designs a 4:5 Instagram post for each app update, 5 star review and rating milestone, writes the caption and publishes it for you.

• Alternatives

  Hootsuite vs Sprout Social

  Both bill per seat. Hootsuite is cheaper for an inbox and listening, Sprout for approvals and report exports. Every plan, seat sums for 1 to 10 people and the verdict.