Every App Keeps Its Own Brand and Accounts
Switch between apps in one place. Each has its own brand kit and its own social accounts, so a post never lands on the wrong account.
What Managing Multiple Social Media Accounts Really Involves
People search for this with three different jobs in mind. An app studio ships four or five apps, and every app deserves its own Instagram, TikTok and LinkedIn. An agency runs social media for clients and needs each client's accounts kept far apart from the next one's. And a founder or small company has more than one brand, or one brand with several accounts on the same network, such as a main Instagram and a support Instagram. The work is the same in all three cases: many logins, many feeds, one small team, and a real risk of posting the right thing to the wrong place.
Here is what this page covers. First, a system for running several brands without mixing them up, with an account inventory you can copy. Then how to manage multiple Instagram accounts on iPhone, on a computer and in Meta Business Suite, followed by Facebook, Threads, TikTok, LinkedIn, YouTube and Pinterest, each answered from the network's own help center. Then nine tools compared on how many social accounts each price includes, the monthly bill for a typical five brand setup, and a section for agencies that is honest about where other tools fit better. Every rule and price was read on November 2, 2026.
We make Spreadcast, so read the tool sections with that in mind. Spreadcast Studio holds up to 5 apps, each with its own brand kit and its own accounts, 50 social accounts in total and 3 seats, for $79 a month, and it makes and publishes the posts as well as scheduling them. It is built for App Store apps and it has no client approval links, so for an agency whose clients are cafés and law firms, the section on agencies names the tools that fit better.
If you only need to post one item to several of your own networks, the cross posting page goes deeper on that. If you need someone to sign off on every post first, read social media approval. This page is about keeping several accounts, and several brands, apart.
How to Manage Multiple Social Media Accounts at Once Without Mixing Them Up
The tool matters less than the system around it. These seven habits are what keep a team of two running ten or fifty accounts without posting a recipe app's update to the habit tracker's feed.
- 1
Write Down Every Account Before You Touch Any
Make one inventory: brand, network, handle, the email and phone the account is registered to, who holds two factor authentication, who has admin access, and which tool posts to it. The template in the next section has the exact columns.
- 2
Give Every Brand Its Own Email and Phone Recovery
Networks tie an account to one email. TikTok says plainly that an email address can only be associated with a single TikTok account, and every network has a version of that rule. Use a group address per brand, such as social@yourapp.com, so recovery never depends on one person's inbox.
- 3
Grant Access Through Roles, Never Shared Passwords
Facebook and Instagram give access through a business portfolio, LinkedIn through Page admin roles, YouTube through channel permissions. A shared password logs out everyone when it changes and leaves no record of who posted what. A scheduler that connects through each network's sign in avoids passwords altogether.
- 4
Keep One Brand Kit per Brand
Logo, two or three colors, fonts, the tone of voice and a few real product screenshots, saved in one place per brand. When the kit lives in the tool that makes the posts, a post for one brand cannot borrow another brand's colors. Our free brand kit generator builds one from a website or an App Store link.
- 5
Plan Each Brand's Week Separately, Then Look at All of Them Together
Plan per brand, so each feed has its own rhythm, then check the combined calendar for collisions: two launches on the same morning, or the same stock phrase in three feeds on one day. Our social media content calendar shows how to lay out a week.
- 6
Review Access Once a Month
Remove people who left, reconnect accounts that expired, and check that every brand still has two admins. A connection that quietly expired is the most common reason a scheduled post never went out.
An Account Inventory Template for Several Brands
Copy these columns into a sheet, one row per account. Passwords belong in a password manager, never here.
| Column | What to write | Why it matters |
|---|---|---|
| Brand | The app, product or client the account belongs to | Sort by it, so each brand's accounts sit together |
| Network and handle | Instagram, @streaklyapp | The handle is what you search for when something goes wrong |
| Account type | Personal, business or creator; Page or profile | Schedulers and Meta Business Suite only publish to professional accounts and Pages |
| Registered email and phone | A group address per brand, never a personal one | Recovery and verification codes go here |
| Two factor holder | The person or password manager that gets the code | A lost phone should not lock a brand out |
| Admins | At least two people, with their role on that network | One admin who leaves takes the account with them |
| Tool that posts to it | Spreadcast, Meta Business Suite, the network's app | Two tools posting to one account cause double posts |
| Business portfolio or owner | Which Meta portfolio, LinkedIn Page or Google account owns it | Clients should own their own accounts and grant you access |
| Last checked | The date you last confirmed access works | Expired connections are found here, not after a missed post |
How to Manage Multiple Instagram Accounts on iPhone, Desktop and Meta Business Suite
Instagram has the most built in support for several accounts of any network. Its help page on adding and switching between multiple Instagram profiles says you can switch between added accounts without logging out and back in, and that you can have up to 10 accounts logged in at one time. That figure is the same in the iPhone and computer versions of the page. Older articles still say five, which was the limit when account switching launched.
On iPhone, go to your profile, tap the menu at the top right, scroll to the bottom and tap Add account, then Log into existing account. To switch, tap your username at the top of your profile and pick the account. You can also create a new profile from the same menu and add it to your Accounts Center, so it shares one login with the others.
On a computer, Instagram.com does the same job. Click More at the bottom left, then Switch accounts, and log in to the account you want to add. After that, More and Switch accounts lists everything you added. This is the quickest answer to manage multiple Instagram accounts on desktop, and it is fine for replying and checking comments. It is slow for publishing, because you post one account at a time.
For publishing to several accounts from a computer, Meta's own free tool is Meta Business Suite. Meta describes it as a way to manage a business across Facebook, Instagram, Threads and WhatsApp, free on desktop and in its mobile app, with a calendar of scheduled content, an inbox for messages and comments, and insights. It needs a business portfolio, which holds Pages, Instagram accounts and the people who can reach them. To post, you need full control or content permission for the account, and Meta notes a limit of 10 photos for an Instagram post made there.
The Instagram app can also schedule on its own. Public accounts can schedule up to 25 posts a day, up to 30 days ahead, from the app. That works for one account at a time. Third party schedulers publish through Meta's API, which only works with professional accounts and caps each account at 100 API published posts in a moving 24 hour window. No single brand gets near that; an agency posting for many clients through one app should know it exists.
To manage multiple Instagram accounts for clients, do not ask for passwords. Ask the client to add your business portfolio as a partner, or to add you to their portfolio with content permission. You then post to their account from Meta Business Suite or from a scheduler you connect yourself, and the client keeps ownership. If you need the best app to manage multiple Instagram accounts at once, the comparison further down covers the schedulers that publish to Instagram, and which of them design the posts too.
ledgerly Shared budgets are here. Plan the month together and split anything.
How Each Network Handles Multiple Accounts
What each network allows, how you switch, and how you give someone else access without sharing a password. Each rule links to the network's own help page, read on November 2, 2026.
| Network | Several accounts | How to switch | How to give a teammate access |
|---|---|---|---|
| Up to 10 logged in at once | Tap your username on your profile; on a computer, More then Switch accounts | Business portfolio with content permission | |
| No new additional profiles; brands use Pages | Switch from your profile to a Page you manage | Business portfolio or Page access | |
| Threads | Several profiles, each tied to an Instagram account | In the app from your profile; on threads.com you log out and log in | Through the linked Instagram account and the portfolio |
| TikTok | Add accounts to your device and switch; one email or phone per account | Tap your nickname on your profile, then Add account or switch | TikTok Business Center for business accounts |
| One personal account per person, many Pages | Pages you admin are listed on your profile menu | Super admin, content admin or analyst | |
| YouTube | Up to 100 channels from one Google Account | Profile picture, then Switch account | Brand Account managers or channel permissions |
| Connect several accounts, switch within one browser session | The arrow at the top right on the web, or Settings in the app | Pinterest Business Manager for business accounts |
Two patterns repeat. Personal identities are limited, one LinkedIn account per person and no new extra Facebook profiles, while brand assets are not: Pages, channels and business accounts are where several brands belong.
How to Manage Multiple Facebook and Instagram Accounts Together
Facebook changed the rules recently. For a while you could add extra personal profiles to one Facebook account. Facebook's help page on additional profiles now says you are no longer able to create additional Facebook profiles, and that existing ones have not been affected. So a second brand on Facebook is a Page, not a second profile, and a Page is what every scheduler posts to anyway.
The cleanest setup for several brands is one business portfolio per business. Meta's page on business portfolios says a portfolio brings Facebook Pages, Instagram accounts, Threads accounts and ad accounts together, along with the people who can reach them, and that you need one to use Meta Business Suite. An app studio that owns all its apps can keep them in one portfolio. An agency should keep each client in the client's own portfolio and be added as a partner, so leaving the client is one click rather than a migration.
In Meta Business Suite, a post can go to a Facebook Page and an Instagram account at once, and Meta says you can customize the text for Facebook and Instagram in the same composer. That covers two networks for one brand. For more brands you switch the business at the top of Business Suite, and for TikTok, LinkedIn, Pinterest or YouTube you leave Meta's tools entirely.
That is the point where most teams move to a scheduler. One screen, every network, every brand, and a calendar that shows the week across all of them. The question is which brand separation each tool gives you, which the comparison below answers.
“I haven’t slept this well since I was a kid.”
Managing Multiple TikTok, LinkedIn, YouTube and Pinterest Accounts
TikTok. The help center's article on creating an account says you can add additional accounts to your device and switch between them: tap Profile, tap your nickname, then Add account or pick one to switch to. It does not publish a number. It does say each phone number, email address and social media account can only be linked to one TikTok account, so every brand needs its own login details. TikTok's web upload page posts as whichever account you are logged in as, so checking the avatar before you post is the whole safety net.
LinkedIn. You get one personal account. LinkedIn's User Agreement says you will only have one LinkedIn account, in your real name, so a second personal profile for a second brand breaks its terms. Brands get LinkedIn Pages instead, and one person can admin many. The help page on Page admin roles lists super admin, with every permission, content admin, who manages posts and events, and analyst, who sees only analytics. Give an agency or a teammate content admin, keep super admin inside the company, and make sure at least two people hold it.
YouTube. One Google Account can run many channels. Google's help page on switching channels says you can manage up to 100 channels from one Google Account; every channel after the first sits on a Brand Account. Its page on managing channels adds that a channel on a Brand Account can be shared across several Google Accounts, with its own name and photo. That is the structure to use for several apps or clients.
Pinterest. The help page on connecting Pinterest accounts lets you add several accounts and switch from the arrow at the top right, as long as you stay in the same browser session; clearing cookies or changing devices ends the switching.
Threads. Each Threads profile hangs off an Instagram account. Instagram's page on multiple Threads profiles says you can create several and switch between them, but on threads.com from a computer the switch means logging out and logging in with the other account. A scheduler that posts to Threads through its API spares you that. Our guide on how to schedule Threads posts covers the options.
How Spreadcast Keeps Several Apps and Brands Apart
Spreadcast is marketing automation for App Store app makers, founders and small teams. Studio is the plan for more than one app. Here is what keeps each app's posts in its own lane.
Each App Gets Its Own Brand Kit
Add an app by pasting its App Store link. Spreadcast reads the public listing and starts that app with its own brand kit: its icon as the logo, its colors and its screenshots. Every post designed for that app is built from that kit, in an iPhone frame or frameless, never stock photos. The kits never mix.
Each App Has Its Own Social Accounts
Social accounts belong to an app. The accounts page shows the app you are working on, and when you make a post only that app's accounts are offered. A new version of the habit tracker cannot be ticked onto the recipe app's Instagram, because the recipe app's Instagram is not on the list.
One App Switcher for the Whole Workspace
An app switcher sits in the side rail. Pick an app and the Dashboard, Create, Brand and Accounts screens follow it.
Autopilot Watches Every App's Listing
Spreadcast checks each app's App Store listing every day. A new version becomes an update post with two or three points from its release notes and a real screenshot; a rating milestone becomes a thank you post. Each one is drafted in that app's brand, in the listing's language, for that app's own accounts. Read more on the auto post to social media page.
Several Accounts on the Same Network
Every plan can connect several accounts on one network, such as a main Instagram and a support Instagram for the same app, or a LinkedIn Page beside a founder's profile. On Facebook, Spreadcast posts to Pages; if you manage several, you pick which Page an app posts to.
Three Seats on Studio
Studio includes 3 seats: the owner plus two teammates. The owner makes an invite link in Settings; the teammate signs in and works in the same account, with everything except billing and managing the team. There is one kind of teammate, with no separate roles.
Each Network Gets Its Own Caption
Whichever app you post for, each network gets a caption written for it, and every post is checked against each network's limits before it is scheduled. Spreadcast publishes to Instagram, TikTok, LinkedIn, Facebook, Threads, Pinterest, Bluesky, Mastodon, Telegram and Discord, plus YouTube for video.
How Many Social Accounts Each Tool Includes per Price
The number that decides the bill for several brands: social accounts per plan, and how many people can log in. Read from each vendor's own pricing page on November 2, 2026, in US dollars. Where a vendor shows only a yearly price, the table says so.
| Tool and plan | Price | Social accounts | People | Approvals |
|---|---|---|---|---|
| Spreadcast Pro | $29 a month | 10, any mix, for 1 app | 1 | Approve first on your own Dashboard |
| Spreadcast Studio | $79 a month | 50 across up to 5 apps, each app its own brand | 3 seats | Approve first on your own Dashboard |
| Buffer Essentials | $5 per channel a month, billed yearly | Priced per channel; channels above 10 cost less | 1 | No |
| Buffer Team | $10 per channel a month, billed yearly | Priced per channel | Unlimited team members | Yes |
| Hootsuite Standard | $99 per user a month, annual billing | 10 | Per user | From Advanced, up to $399 |
| Later Growth | $37.50 a month, billed yearly | 2 social sets, 16 profiles | 2 | Yes |
| Later Scale | $82.50 a month, billed yearly | 6 social sets, 48 profiles | 4 | Yes |
| SocialPilot Standard | $50 a month, or $42.50 billed yearly | 15, extra at $4 each | 3 | Manager approval |
| SocialPilot Premium | $100 a month, or $85 billed yearly | 25, extra at $4 each | 6 | Client approval |
| Sprout Social Professional | $299 per seat a month | Unlimited | Per seat | Yes; external approval from Advanced |
| Metricool Starter | $25 a month, or $20 billed yearly | Up to 5 brands | Not stated | From Advanced |
| Publer Business | $10 per account a month | Priced per account | 1, more added | Yes |
| Agorapulse Professional | $119 per user a month, billed annually | 10, extra profiles extra | Per user | Simple approvals |
| Planable Pro | $49 per workspace a month | 10 pages per workspace | Unlimited | Up to required approval |
Three ways of counting hide in this table: per account (Buffer, Publer, SocialPilot extras), per person (Hootsuite, Sprout, Agorapulse) and per brand or workspace (Spreadcast, Later, Metricool, Planable). For several brands run by a small team, per brand counting is almost always the cheapest.
Five Brands, Four Networks, Three People: What Each Tool Costs a Month
A typical small studio or agency: five apps or clients, each on Instagram, TikTok, LinkedIn and Facebook, so 20 accounts, and three people who post. Here is the cheapest plan of each tool that covers it, with the arithmetic shown so you can redo it with your own numbers.
| Tool | Plan that fits | Monthly cost | What is still yours to do |
|---|---|---|---|
| Spreadcast | Studio | $79, flat | Approve or edit the posts it makes; nothing to design |
| Metricool | Starter, up to 5 brands | $25, or $20 billed yearly; approvals need Advanced from $67 | Design and write every post |
| Later | Scale, 6 social sets and 4 users | $82.50 billed yearly | Design and write every post |
| SocialPilot | Standard, 15 accounts plus 5 extra at $4 | $70, or $62.50 billed yearly | Design and write every post; client approval needs Premium |
| Buffer | Team, 20 channels | Over $100 billed yearly; the first 10 channels alone are $100, and Buffer does not list the lower rate above 10 | Design and write every post |
| Planable | Basic, 5 workspaces of 4 pages | $165, or $245 on Pro for required approvals | Design and write every post |
| Hootsuite | Professional, unlimited accounts, 3 users | $597 on annual billing | Design and write every post |
| Sprout Social | Professional, 3 seats | $897 | Design and write every post |
Prices from each vendor's own page, November 2, 2026. Metricool does not state how many people a plan includes, and Publer and Agorapulse price members and extra profiles separately, so they are left out of this row by row bill. On Spreadcast, extra brands are App Store apps; see the section on agencies before choosing it for clients without one.
The Best Apps to Manage Multiple Social Media Accounts
Spreadcast is ours and comes first for app studios, because it is the only tool here that keeps each app's brand kit and accounts apart and also makes the posts. After it, the other tools are ordered by who they fit best, from small budgets to large teams.
- 1
Spreadcast
Pro $29 a month for 1 app; Studio $79 a month for 5 apps, 50 accounts, 3 seatsBest for app studios and founders running several App Store apps, each with its own brand and accounts
Spreadcast keeps every app in its own lane: its own brand kit read from its App Store listing, its own social accounts, and posts made in its own colors, fonts and screenshots. It publishes to Instagram, TikTok, LinkedIn, Facebook, Threads, Pinterest, Bluesky, Mastodon, Telegram and Discord, plus YouTube for video, with a caption written for each network.
What sets it apart from every scheduler below is that the posts do not start blank. Spreadcast checks each app's listing every day; a new version becomes an update post and a rating milestone a thank you post, drafted for that app's own accounts. On any day you can also make a text post, a picture or a carousel, or upload your own pictures and video, and edit any word, color or picture on the canvas.
Studio is $79 a month for up to 5 apps, 50 social accounts and 3 seats, so each app carries $15.80 of the bill. Compare that with paying per account or per person in the tables above, and remember the others leave the design and writing to you. Pro, at $29, suits one app with several accounts, up to 10.
Where it does not fit: extra apps are added from App Store links, so it is not a general agency tool for clients without an iPhone app. There are no client approval links, no roles and no inbox. Plans are on the pricing page, and studios can read more on Spreadcast for agencies and app studios.
Pros
- Each app keeps its own brand kit and accounts
- Posts designed and written for you, from each app's own listing
- Several accounts per network on every plan
- Flat price for 5 apps and 3 seats
- Discord, Telegram and Mastodon included
Cons
- Extra brands need an App Store app
- No client approval links or roles
- No X and no inbox
- Free plan does not publish
- 2
Metricool
Free for 1 brand, then from $20 a month billed yearly for up to 5 brandsBest low price for many brands when you make the posts yourself
Metricool's pricing page counts brands, not accounts. Free covers 1 brand without LinkedIn or X. Starter is $25 a month, or $20 billed yearly, for up to 5 brands, and $45 or $36 for up to 10. Advanced covers 15 brands from $67, or $53 billed yearly, up to 50 brands at $210 or $159, and adds the post approval system and role management.
It is the cheapest way here to keep five brands' scheduling and analytics in one place. X is a paid add on, and there is no Telegram, Mastodon or Discord. See our best Metricool alternatives.
Pros
- Priced per brand
- Strong analytics
- Free plan for one brand
Cons
- Approvals only on Advanced
- No LinkedIn on Free
- You make every post
- 3
Later
From $18.75 a month billed yearly; Scale $82.50 for 6 setsBest for many brands with an Instagram led visual calendar
Later's pricing page sells social sets: one profile on each network Later supports. Starter is $18.75 a month billed yearly for 1 set and 1 user, with no extra sets. Growth is $37.50 for 2 sets, 16 profiles and 2 users with approvals. Scale is $82.50 for 6 sets, 48 profiles and 4 users with unlimited posts. Extra sets on Growth and Scale are $11.25 a month.
A social set maps neatly onto a brand, which makes Later easy to reason about for an agency. Its networks are Instagram, Facebook, Threads, Pinterest, TikTok, LinkedIn, YouTube and Snapchat. Our best Later alternatives compares it with the rest.
Pros
- Social sets map to brands
- Approvals from Growth
- Visual planning calendar
Cons
- Only yearly prices shown
- Starter cannot add sets
- No Bluesky, Mastodon, Telegram or Discord
- 4
SocialPilot
From $25.50 a month billed yearly; Premium $85 for client approvalBest budget agency tool with client approval and white label reports
SocialPilot's plans page lists Essentials at $30 a month, or $25.50 billed yearly, for 7 accounts and 1 user. Standard is $50, or $42.50, for 15 accounts and 3 users with manager approval. Premium is $100, or $85, for 25 accounts, 6 users, client approval, client seats and white label reports. Ultimate is $200, or $170, for 50 accounts and unlimited users. Extra accounts are $4 a month on every plan.
This is the tool built for the agency version of this job, at a price small agencies can carry. Read our best SocialPilot alternatives for the trade offs.
Pros
- Client approval and client seats on Premium
- Cheap extra accounts
- 14 day trial with no card
Cons
- No free plan
- Client approval starts at $85
- No Telegram, Mastodon or Discord
- 5
Planable
From $33 per workspace a monthBest when clients must approve every post before it goes out
Planable's pricing page charges per workspace with unlimited users. Basic is $33 per workspace a month for 4 pages and 60 posts, with optional approval. Pro is $49 for 10 pages and 150 posts, with required approval. Enterprise adds multi level approval. The free trial includes 50 posts in total, with no time limit.
A workspace per client and unlimited logins for client reviewers make Planable the sign off tool many agencies pair with their scheduler. See best Planable alternatives and our page on social media approval.
Pros
- Unlimited users on every plan
- Approval levels up to multi level
- Client reviewers at no extra cost
Cons
- Post caps per workspace
- Cost grows per client
- Analytics and inbox are paid add ons
- 6
Buffer
Free for 3 channels, then from $5 per channel a month billed yearlyBest simple start for a few accounts
Buffer's pricing page has a free plan for 3 channels with 10 scheduled posts per channel. Essentials is $5 per channel a month billed yearly, for one user. Team is $10 per channel a month billed yearly, with unlimited team members and approval workflows. Channels above 10 cost less per channel, though the page does not give the rate.
Buffer is clean and easy to hand to someone new. For several brands, the per channel price climbs quickly. Our best Buffer alternatives lists what to use instead.
Pros
- Free plan with no end date
- Unlimited team members on Team
- Bluesky and Mastodon included
Cons
- Price grows with every channel
- No Telegram or Discord
- You make every post
- 7
Agorapulse
From $79 per user a month billed annuallyBest for a team that answers comments and messages for several brands
Agorapulse's pricing page lists Standard at $79 per user a month billed annually, or $99 monthly, Professional at $119 or $149 and Advanced at $149 or $199, each with 10 social profiles and extra profiles sold on top. Simple approval workflows start on Professional, shared calendars for clients on Advanced. There is a 30 day free trial.
Its strength is the inbox: comments, messages and reviews for every brand in one queue. See best Agorapulse alternatives.
Pros
- Strong shared inbox
- Shared client calendars on Advanced
- 30 day trial
Cons
- Priced per user
- 10 profiles per plan before extras
- 8
Sprout Social
From $79 per seat a month; Professional $299 per seatBest for larger teams that need reporting, listening and external approval
Sprout Social's pricing page lists Essentials at $79 per seat a month, or $99 billed monthly, and Standard at $199 per seat, both with 5 social profiles. Professional is $299 per seat with unlimited profiles, Advanced $399. Message approval workflows start on Professional, and external approval, where a client reviews posts without logging in, on Advanced. The trial is 30 days.
Sprout is excellent and priced for companies with a social team. Three people on Professional cost $897 a month. Our best Sprout Social alternatives has cheaper options.
Pros
- Unlimited profiles from Professional
- External approval without a login
- Deep reporting
Cons
- Priced per seat
- Only 5 profiles on the lower plans
- 9
Hootsuite
From $99 per user a month on annual billingBest known all in one suite for teams with a budget
Hootsuite's plans page lists Standard at $99 per user a month for 10 social accounts, Professional at $199 with unlimited accounts, and Advanced at up to $399, which adds reviewing and approving content with your team. Prices are based on annual billing, and every plan has a 14 day trial.
Hootsuite does a lot, and you pay for it per person. Our best Hootsuite alternatives covers cheaper picks for small teams.
Pros
- Inbox, monitoring and reports together
- Unlimited accounts from Professional
Cons
- Priced per user
- Approvals only on Advanced
- No free plan
Social Media Management Tools for Agencies With Clients
Agencies need three things that a studio running its own apps does not: client owned accounts, a way for the client to approve posts, and reports with the agency's name on them. Be clear about which of those you need before you compare prices, because they move you between very different tools.
Spreadcast covers the first and not the other two. Each client app keeps its own brand kit and accounts, and accounts connect through each network's sign in, so the client keeps ownership. But there are no client approval links, no comment threads on posts and no roles: a teammate seat can do everything except billing and managing the team, across every app in the account. Do not give a client a seat. Approve first keeps every post waiting for your own team's tap, and many agencies send the client a weekly preview by email and approve after the reply. If that is not enough, the tools below are better.
Pick Planable when the client must approve inside the tool: unlimited users per workspace and required approval from $49 per workspace. Pick SocialPilot Premium for client approval, client seats and white label reports at $85 a month billed yearly. Pick Agorapulse when the agency also answers each client's comments and messages, with shared client calendars on Advanced. Pick Sprout Social Advanced when clients want to approve without logging in and the budget is a large company's.
Spreadcast Studio fits agencies whose clients ship iPhone apps, especially where the bottleneck is making posts at all rather than getting them signed off. Every release and rating milestone becomes a designed post in the client's own brand without anyone opening a design tool. Some agencies run both: Spreadcast to make the posts, a sign off tool for the client's approval. Our agencies and app studios page covers pricing a retainer around Studio and reporting to clients by hand.
A real 5 star review from the App Store, shown big on the cover.
Multiple Social Media Accounts for One Company: When It Makes Sense
More accounts mean more work and thinner audiences. Split only when the people following are different.
Separate Products With Separate Users
A meditation app and a budgeting app from the same studio have different followers. Give each its own accounts and let the studio account repost the big moments. Our guide to promoting an app on social media covers what each feed should carry.
Support Kept Apart From Marketing
A support account on Threads or Instagram keeps bug reports out of your launch posts. It only works if someone answers it every day.
A Founder Profile Beside the Brand
On LinkedIn especially, the founder's personal profile often reaches more people than the company Page. Run both, with different posts. See founder led marketing.
When Not to Split
One small product, one small team: keep one account per network. Two half fed accounts grow slower than one full one, and the reason a feed is empty is rarely the tool.
How to Manage Multiple Social Media Accounts for Free
Free is realistic for a few accounts, and it gets harder with every brand you add. Start with the networks' own tools. Instagram lets you keep up to 10 accounts logged in and switch with a tap. Meta Business Suite is free and schedules Facebook and Instagram posts for every Page and account in a business portfolio. YouTube runs up to 100 channels from one Google Account. None of them reaches TikTok, LinkedIn and Pinterest together, so you will still post to those one by one.
Then the free plans of schedulers. Buffer's free plan covers 3 channels with 10 scheduled posts each. Publer's free plan covers 3 social accounts, excluding X, with 10 scheduled posts at a time per account. Metricool's free plan covers 1 brand and every network except LinkedIn and X. Planable's trial gives 50 posts in total with no time limit. For one person with one brand on three networks, any of these is enough.
Spreadcast's free plan connects your accounts and makes 3 posts for you to download, with a small Spreadcast mark. It does not publish. Publishing to every connected account starts on Pro at $29 a month, or with the one time 30 Day Pass or Post Pack.
- Groceries$312
- Rent$1,100
- Coffee$46
Every one of them read.
Two people, one budget, zero spreadsheets. The shared goals alone saved us an argument a week.
For Every
Trail
Mistakes That Mix Up Brands, and How to Avoid Them
Each of these happens to someone every week. The fixes are dull and they work.
Posting From the Wrong Account in the App
Phone apps keep you on the last account you used. Before posting by hand, look at the avatar. Better, post through a tool where each brand's accounts are the only ones on offer.
One Person Is the Only Admin
When that person leaves or loses their phone, the brand is locked out. Every account needs two admins, through roles, not a shared password.
The Agency Owns the Client's Accounts
Accounts created on the agency's email make a breakup painful. The client should own the account and the business portfolio, and add the agency as a partner.
One Template for Every Brand
Same font, same layout, different logo: followers stop telling the brands apart. A brand kit per brand, used by whatever makes the posts, prevents it. Our creative teardowns show what distinct looks like.
What Spreadcast Does Not Do
Know these before you move several brands over.
Extra Brands Are App Store Apps
Studio's extra apps are added from App Store links. Without an iPhone app, Create and your own uploads still work for scheduling, but one account holds one brand.
No Client Approval Links or Roles
There is one kind of teammate, with access to everything except billing and the team. No per person permissions and no comment threads on posts.
No X and No Inbox
Spreadcast does not post to X and has no shared inbox. You reply to comments in each network's own app.
No Stories
Spreadcast publishes feed posts, carousels, photo slideshows on TikTok and video. Stories are not supported.
The Free Plan Does Not Publish
Free connects accounts and makes 3 posts to download with a small mark. Publishing starts on Pro, the 30 Day Pass or the Post Pack.
What Managing Multiple Accounts Costs on Spreadcast
Pro is $29 a month for 1 app and 10 social accounts in any mix of networks, such as two Instagram accounts, a TikTok, a LinkedIn Page and a founder profile. It includes publishing to every network, a caption written for each, posts designed from your app's own icon, screenshots, colors and fonts, Approve first or Full autopilot, analytics, and Claude or ChatGPT through the MCP server.
Studio is $79 a month for up to 5 apps, 50 social accounts and 3 seats, with each app keeping its own brand kit and accounts. That is $15.80 an app, with the posts made for you. Yearly billing gives 2 months free on both plans. If you post in bursts, the 30 Day Pass is $39 for Pro for 30 days with nothing renewing, and the Post Pack is $19 for 10 posts designed and published, $1.90 a post, never expiring. Cancel anytime, with a full refund within 7 days.
Set that against the five brand bill above. Per person tools cost several hundred dollars a month for three people, and per account tools climb with every network you add, before anyone has designed a post. If you run several App Store apps, Studio is the cheapest way here to keep each one's feed full and separate. Start free with your first app, look at the posts it makes, and add the rest when you are sure. For the scheduling side in detail, see the social media scheduler; for what to measure across brands, see our social media KPIs.
Frequently Asked Questions
How do I manage multiple social media accounts at once?
List every account with its owner, login email and admins, give each brand its own email and brand kit, grant access through each network's roles instead of passwords, and post through one tool that keeps each brand's accounts separate. Spreadcast Studio does this for up to 5 apps and 50 accounts.
How many Instagram accounts can I manage from one app?
Instagram's help center says you can have up to 10 accounts logged in at one time and switch between them without logging out. Older articles say five, which was the earlier limit.
How do I manage multiple Instagram accounts on desktop?
On instagram.com, click More at the bottom left, then Switch accounts, and log in to each account once. To schedule posts for several accounts from a computer, use Meta Business Suite or a scheduler that publishes to Instagram.
Can I manage multiple social media accounts for free?
Yes, for a few. Instagram switching, Meta Business Suite and YouTube's channel switcher are free. Buffer's free plan covers 3 channels, Publer's 3 accounts and Metricool's 1 brand. Spreadcast's free plan connects accounts but does not publish.
What is the best app to manage multiple social media accounts?
For several App Store apps, Spreadcast Studio, because each app keeps its own brand kit and accounts and the posts are made for you. For many brands you design yourself, Metricool or Later. For client approvals, Planable or SocialPilot Premium.
Can I still create a second Facebook profile for a brand?
No. Facebook's help center says you can no longer create additional Facebook profiles, though existing ones still work. Brands belong on Facebook Pages, which is also what schedulers post to.
Is it okay to have multiple social media accounts for one company?
Yes, when the audiences are different: separate products, a support account, another language or a founder profile. For one small product, one account per network grows faster than several half used ones.
Does Spreadcast support several accounts on the same network?
Yes, on every plan. Pro connects 10 accounts in any mix, so two Instagram accounts for one app is fine. Studio connects 50 across up to 5 apps, and each account belongs to one app.
Can clients approve posts in Spreadcast?
Not through a client link. Posts wait on your team's Dashboard in Approve first mode, and a teammate seat has full access, so it is not meant for clients. Planable, SocialPilot Premium and Sprout Social Advanced have client approval.
Where These Facts Come From
Every outside number, rule and price on this page links to the page it was taken from.
- Add and switch between multiple Instagram profilesInstagram Help Center
- How to create and manage scheduled posts and Reels on InstagramInstagram Help Center
- Instagram content publishing guide: rate limitsMeta for Developers
- Add and switch between multiple Threads profilesInstagram Help Center
- About additional Facebook profilesFacebook Help Center
- How Meta Business Suite worksMeta Business Help Center
- Create and manage posts in Meta Business Suite on desktopMeta Business Help Center
- About business portfoliosMeta Business Help Center
- Creating an account, and how to add or switch between accountsTikTok Help Center
- Email and phone numberTikTok Help Center
- LinkedIn Page admin rolesLinkedIn Help
- User AgreementLinkedIn
- Switch between channels on a Google AccountYouTube Help
- Manage YouTube channelsYouTube Help
- Connect Pinterest accountsPinterest Help
- Buffer pricingBuffer
- Hootsuite plansHootsuite
- Later pricingLater
- SocialPilot plansSocialPilot
- Sprout Social pricingSprout Social
- Metricool pricingMetricool
- Publer plans and pricingPubler Help
- Agorapulse pricingAgorapulse
- Planable pricingPlanable
Researched and written by Spreadcast. Last checked on November 2, 2026.