If you have a scheduler and an empty feed, the scheduler is not the problem. A social media scheduler publishes the posts you load into it, and it cannot tell you what to post on social media or make the post for you. An app already produces the material: its App Store listing, every update, every review, its numbers, the team and the users. This guide turns those sources, plus the calendar and the questions you can ask, into 52 post ideas you can make this week.
Each idea comes with one line on how to make it and a sample post. After the list you will find which ideas fit each network, a weekly mix, the way to turn reviews and release notes into posts inside Apple's rules, and a routine that keeps the queue full.
Why a social media scheduler does not fill an empty feed
Schedulers are good at their job, and for a team that already makes posts they are the right purchase. It helps to be exact about what that job is. These facts were checked on each vendor's own pages in October 2026.
- Buffer queues and publishes posts to 12 channels. Its free plan covers 3 channels with 10 scheduled posts each, per Buffer's pricing page. Its AI Assistant brainstorms ideas and rewrites text. The page describes no image generation, so the picture is still yours to make.
- Hootsuite adds an inbox for messages and brand monitoring on top of scheduling. Standard costs $99 per user a month billed annually for up to 10 social accounts, per Hootsuite's plans page.
- Later's Starter plan gives one user 30 posts per profile a month, per Later's pricing page. That is a ceiling on publishing, and you supply the 30.
All three assume a finished post arrives from somewhere. If you are choosing between them, the Buffer review and comparison and the list of Buffer alternatives compared go through plans and limits. If your calendar is empty, though, a different scheduler will give you a different empty calendar. If you are thinking of paying a person to fill it instead, what it costs to hire a social media manager for an app runs the numbers.
The gap matters because steady posting is what the data rewards. Buffer's consistency study of more than 100,000 users found that accounts posting in 20 or more weeks out of 26 got about five times the engagement per post of accounts that posted in four weeks or fewer. It is observational data from one tool's customers, so read it as a pattern. Supply is what keeps you in the first group.
What to post on social media: 52 ideas for an app, with sample posts
The ideas are grouped by where the raw material lives, so you can start with the source that is already open on your screen. There are eight sources and 52 ideas. The sample copy is written for Fernlog, an invented plant care app, so every name and number in the third column is made up. Swap in your own.
From your App Store listing
| Post idea | How to make it | Example copy |
|---|---|---|
| The one line pitch | Put your subtitle over your first screenshot. Apple caps the subtitle at 30 characters, per Apple's product page guidance, so it already fits a headline. | Watering reminders by plant. That is the whole idea. |
| A screenshot series | Apple allows up to 10 screenshots on a product page. Post one a week, each with the single benefit it shows written in your own words. | Screen 3 of 6: the light meter. Point your camera at a windowsill and see what will grow there. |
| The app preview clip | If you uploaded an app preview (up to three, each up to 30 seconds), post the same clip as a short video and add on screen text, since Apple notes that previews autoplay with the sound off. | 30 seconds: add a plant, get its first reminder. |
| Where to get it | A plain post that says the app is available on the App Store, with the official badge or a QR code from Apple's App Store Marketing Tools. | Fernlog is available on the App Store. Scan the code and add your first plant tonight. |
| Your promotional text as news | Apple lets you change the 170 character promotional text without submitting a new version. Each time you change it, post the same line. | New this week: repotting guides for 40 common houseplants. |
| Who it is for | Take the opening sentence of your description and name the reader it was written for. | For people who love plants and forget them for three weeks at a time. |
| What it costs | State the price and what the free version includes, exactly as the listing does. People ask, so answer once and pin the post. | Free for 5 plants. $2.99 a month if your windowsill gets out of hand. |
From your updates
| Post idea | How to make it | Example copy |
|---|---|---|
| The update announcement | Take the two or three changes a user would care about, drop the rest, add one screenshot. These app update announcement examples show the pattern. | Fernlog 2.0 is out: light readings from your camera, faster reminders and a home screen widget. |
| One feature, one post | Pick the biggest item in the release and show where it lives in the app, with an arrow or a crop if needed. | New in 2.0: tap the sun icon on any plant to measure its light. |
| You asked, we fixed it | Apple's product page guidance suggests saying so in What's New when a fix came from user feedback. The same sentence works as a post. | You told us reminders arrived too early. They now follow your own wake up time. |
| Before and after | Put the old screen next to the new one. No caption can explain a redesign faster. | Left: the plant list in 1.4. Right: the same list today. |
| What is coming next | Show one unfinished screen and say roughly when it ships. Promise only what is already in testing. | In testing now: shared plant lists for people who split the watering. |
| The bug fix release | When a release holds only fixes, name the one a user would have noticed and skip the rest. | 1.4.2 fixes the reminder that fired twice. Sorry about the double buzz. |
| A tip for the new feature | A week after the release, show one use of the new feature that the release notes left out. | The light meter also works outdoors. Try it on the balcony before you move the basil. |
| The version history | Once a year, list the versions you shipped with one line each. It works well as a document post or a carousel. | 12 updates this year. The one you used most: the home screen widget. |
From your reviews and ratings
| Post idea | How to make it | Example copy |
|---|---|---|
| A review quote | Pick one specific sentence from a 5 star review. Apple's ratings and reviews guidance allows this only with the reviewer's permission, so ask first, or use praise from your support inbox where you can ask directly. | 'My monstera has never looked better.' Thank you, Priya, for letting us share this. |
| A rating card | Your current average and the number of ratings, with a thank you. Apple allows the rating in marketing as long as it matches the current one. | 4.8 stars from 1,200 ratings. Thank you for every one. |
| A fix that started with a complaint | Describe the problem in your own words, show the fix, thank the people who reported it. Paraphrasing avoids quoting anyone. | Several of you said the calendar was hard to read at night. Dark mode is live. |
| The most requested feature | Count requests across reviews and support messages and post the top three with what you plan to do about each. | Your top three requests this quarter: an iPad layout, shared lists and a watch app. Here is where each one stands. |
| A rating milestone | 1,000 ratings or a 4.8 average is a reason to say thanks. A testimonial graphic format suits these. | 1,000 ratings. Two years ago this was a spreadsheet and one dying fern. |
| An answer you gave a reviewer | Take a question that came up in a review and post your answer, with the question retold in your own words. | Someone asked whether Fernlog works with no account. It does, and it always will. |
| What your reviews changed | List three things you changed in the last six months because reviewers asked. | Three things your reviews changed this year: reminder times, dark mode and plant search. |
From your numbers
| Post idea | How to make it | Example copy |
|---|---|---|
| A download milestone | App Analytics in App Store Connect reports total downloads. Round down and post when you pass a number worth saying out loud. | 10,000 downloads. Thank you for trusting us with your plants. |
| A usage total | Add up something your users did (workouts logged, invoices sent, photos edited) and post the sum. Use totals only and never one person's data. | You logged 86,000 waterings this spring. |
| Where your users are | App Analytics breaks downloads out by territory. Post your top five countries. People like seeing their own on the list. | Most plants looked after this month: United States, Germany, Japan, Brazil and Canada. |
| An anniversary | The date of your first release, plus three numbers from the time since. | Fernlog is two today: 14 updates, 31 plant guides and 1 very patient designer. |
| The month in numbers | Versions shipped, bugs fixed, reviews answered. It doubles as proof that the app is maintained. | October: 2 updates, 9 bugs fixed, 37 reviews answered. |
| The most used feature | Name the screen people open most and add one tip for it. | The most opened screen in Fernlog is the watering calendar. Long press a day to move a reminder. |
From the team
| Post idea | How to make it | Example copy |
|---|---|---|
| Why you built it | Five sentences and the earliest screenshot you still have. | I killed four ferns in a year. Fernlog started as a note on my phone. |
| A decision and the reason | A price change, a removed feature, a platform you chose to skip. State the trade plainly. | We removed the social feed. Almost nobody opened it and it slowed the app down. |
| Work in progress | A design file, a sketch or a debug build. Unpolished is fine on text first networks. | Tuesday's whiteboard: how reminders should behave when you travel. |
| How you use your own app | One team member's setup, with real settings. | Our designer tracks 23 plants. Her reminders run on Sunday mornings. |
| What went wrong | An outage, a rejected build or a launch that flopped, and what you changed afterward. | Reminders failed for six hours on Monday. Here is what broke and what we changed. |
| Meet the team | One person, one photo and the part of the app they built. | Sam wrote the light meter. Sam also owns the office cactus. |
| A habit behind the app | One thing about how you build: the device drawer, the release checklist, the test you never skip. | Every release is tested on a six year old iPhone before it ships. |
From your users
| Post idea | How to make it | Example copy |
|---|---|---|
| A user story | One person, the problem they had and how they use the app now. Get written permission and let them read the post first. | Marta runs a plant shop in Lisbon and tracks 140 plants in Fernlog. |
| A tip from a user | A workflow you did not design. Credit the person by first name if they agree. | Tip from Jon: name plants by room, so the reminder tells you where to walk. |
| A support answer | The question you answer every week, answered once in public with a screenshot. | Asked this week: can I pause reminders while I am away? Yes. Open Settings, then Vacation. |
| A poll | Two features, one question: which should ship first. Then post the result. | Which should ship first: an iPad layout or shared lists? |
| A reshare with credit | When a user posts about the app, ask to share it. If you gave them anything in return, such as a free subscription, say so in the post. The FTC's guidance on its reviews and testimonials rule treats reviews used in marketing as testimonials. | Thank you, Aiko, for this photo of your fern wall. Shared with permission. |
| A lesson from support | Find the mistake people make most often in the job your app helps with, and show how to avoid it. | Before you water, push a finger into the soil. If it is damp, skip today's reminder. |
From the calendar
| Post idea | How to make it | Example copy |
|---|---|---|
| A seasonal use | Tie one feature to the season your users are in right now. | Heating season dries the air. Fernlog can now remind you to mist. |
| An in app event | If you run an in app event on the App Store, post its name, its dates and what happens in it. Apple's in app events page allows an event of up to 31 days, promoted up to 14 days before it starts. | Spring Repotting Week starts Monday, with a live class from a nursery owner. |
| A day that belongs to your subject | Use the dates your audience already marks and skip holidays that have nothing to do with the app. | First day of spring: time to move the ferns back to the bright window. |
| The year in review | In December, three things you shipped and one thing you learned. | 2026 in Fernlog: 12 updates, a light meter and one lesson about reminder times. |
| A system release | When a new version of iOS arrives and your app supports one of its features on day one, say so. | Ready for the new iOS: Fernlog widgets work on the lock screen from day one. |
From questions you ask
| Post idea | How to make it | Example copy |
|---|---|---|
| This or that | Two screenshots and one question. | Light or dark for the plant list? Reply with your pick. |
| Ask me anything | Name an hour and answer every question in the replies. | I build Fernlog. For the next hour, ask me anything about the app or your sad basil. |
| Fill in the blank | Write a sentence your audience can finish in three words. | The plant I can never keep alive is ___. |
| Guess the feature | Crop a screenshot of something unreleased and ask what it does. | A new icon arrives in 2.1. Any guesses what the drop with a clock does? |
| A call for testers | Invite a small number of people to try the next version before release and tell you what breaks. | Ten testers wanted for shared lists. Reply and we will send an invitation. |
| A question about their setup | Ask how people handle the job your app helps with. The answers become post ideas and feature ideas. | How many plants are you keeping alive right now? Honest numbers only. |
What to post when you have nothing to post
Quiet weeks are normal. No release, no new review, nothing to announce. These are the ideas from the list that need no news at all.
| Your situation | Post this | Material you already have |
|---|---|---|
| No update this month | One feature, one post | A screenshot from your listing |
| No new reviews | A rating card | Your current average and ratings count |
| No number worth sharing | Why you built it | Your own memory and an old screenshot |
| Deep in a release | Work in progress | The unfinished screen on your monitor |
| A new app with no users yet | A screenshot series and the one line pitch | The listing you just wrote |
| Out of ideas entirely | A support answer | The last question in your inbox |
What to post on social media today: ideas for each day of the week
If you came here asking what to post on social media today, this week or every day, give each weekday one job and the question answers itself. The themes below draw on the ideas in the list and assume three to five posts a week, so drop the days you do not post.
| Day | The job of the post | Ideas from the list | Example for Fernlog |
|---|---|---|---|
| Monday | Show the product | One feature, one post. The next screenshot in the series | New week, new plant: add it with one photo and get its first reminder. |
| Tuesday | Teach something | A tip for the new feature, a lesson from support, a support answer | Brown tips on a leaf usually mean dry air, not too little water. |
| Wednesday | Show proof | A rating card, a review quote with permission, the month in numbers | 4.8 stars from 1,200 ratings. Thank you for every one. |
| Thursday | Go behind the scenes | Work in progress, a decision and the reason, meet the team | We rebuilt the reminder screen this week. The old one is on the left. |
| Friday | Ask a question | A poll, this or that, fill in the blank | Which plant needs the most help this weekend? |
| Saturday and Sunday | Reply | Answer the week's comments. Post only if you have news | No post. Ten minutes of replies |
For timing, the largest recent dataset favors the middle of the week. Buffer's analysis of 52 million posts, published in March 2026, found 9 a.m. on Thursday the strongest slot on Instagram, Facebook and Threads, named Friday the weakest day on Instagram, and put the single best TikTok slot at 9 a.m. on Sunday. So place the post you care most about on Wednesday or Thursday, keep Friday for the light question, and move the slots once your own insights disagree.
Social media post ideas by month for an app
Most lists of monthly post ideas are built around holidays. An app has a better calendar of its own: Apple's developer year, the App Store's seasons and the months your users live through. Here is one anchor per month that you can drop into the weekly plan above.
| Month | The anchor | Post idea |
|---|---|---|
| January | Fresh starts and new routines | A setup guide for people starting this month, and what you plan to build this year |
| February | A quiet month for releases | The screenshot series and a user story |
| March | Spring in the northern hemisphere | A seasonal use of one feature, such as repotting reminders |
| April | Testing before the summer | A call for testers for the next version |
| May | The run up to Apple's developer conference | A decision and the reason: what you will and will not build next |
| June | Apple's conference, which ran the week of June 8 in 2026 | Which announced features you plan to support, with no promised date until it ships |
| July | Summer and travel | A support answer about using the app while away |
| August | Back to school and work | Who it is for, rewritten for students or a new job |
| September | The new iOS, which Apple shipped on September 15 in 2025 | A system release post about what works on day one |
| October | Planning for the holidays | An in app event announced ahead. Apple allows events of up to 31 days, promoted up to 14 days before they start, per Apple's in app events page |
| November | Sales season | What it costs, with the offer and its end date stated plainly |
| December | The end of the year | The year in review and the year in numbers |
Dates move every year, so check the current year's announcement before you write a post around one. If you plan a whole month at once, how to batch a month of social media content shows how to fit these anchors into 13 posts.
What to post on each social network
The same idea does not suit every feed. The notes below pair each network with a limit or a finding worth knowing and the ideas from the list that fit it best. The format figures come from Buffer's format study of more than 45 million posts, published in March 2026, which reports median engagement rates by network.
What to post on Instagram
Carousels are the format to learn. In Buffer's study they had the highest median engagement on Instagram at 6.9 percent of reach, ahead of single images at 4.4 percent and reels at 3.3 percent, although reels reached 2.25 times more people than single image posts. Ideas that fit: the screenshot series as one carousel, before and after, the rating card and a user story. Sizes are in our social media image sizes reference, and the Instagram post generator page shows the layouts.
What to post on TikTok
TikTok is video first. In the same study video had a median engagement rate of 3.39 percent against 1.92 percent for photo carousels. Photo posts do exist and can hold up to 35 images, per TikTok's photo post reference, so a screenshot series works as a swipe through. Ideas that fit: the app preview clip, work in progress, a tip for the new feature and before and after.
What to post on LinkedIn as a business
A LinkedIn post can run to 3,000 characters, per LinkedIn's posting help page, which leaves room for the story behind a number. LinkedIn's best practices for Pages say companies that post weekly see a 2x lift in engagement, and document posts had the highest median engagement of any LinkedIn format in Buffer's study at 21.77 percent. Ideas that fit a company page: a decision and the reason, the month in numbers, what went wrong, meet the team and the version history as a document. Our LinkedIn carousel examples show the document format.
What to post on X
A standard post holds 280 characters and up to 4 media items, per X's posting help page. Text did best there in Buffer's study, with a median engagement rate of 3.56 percent against 3.40 for images and 2.96 for video. Ideas that fit: work in progress, the bug fix release, a poll, ask me anything and guess the feature.
What to post on Facebook
Images led every other Facebook format in Buffer's study at 5.20 percent, ahead of video at 4.84, text at 4.76 and links at 4.43. Ideas that fit: the update announcement, where to get it, a seasonal use and a user story. Meta Business Suite schedules them at no charge.
What to post on Threads
Threads posts stop at 500 characters, and Meta's announcement of text attachments added a way to attach up to 10,000 characters when that is not enough. In Buffer's study video (5.55 percent) and images (4.55) drew more engagement than text alone (2.79), so attach a screenshot to the question. Ideas that fit: fill in the blank, a question about their setup, this or that and why you built it.
What to post on Pinterest
People use Pinterest to look things up, so post what they would search for. Pinterest's product specs set a standard Pin at a 2:3 ratio, 1000 by 1500 pixels, with a title of up to 100 characters, of which about the first 40 show in feeds. Ideas that fit: a seasonal use, a lesson from support, a tip from a user and the screenshot series retitled as a guide. The longer case is in Pinterest for app founders.
What to post on Bluesky
A Bluesky post carries up to four images, per Bluesky's developer documentation. Buffer's data for the network is early and counts interactions instead of a rate: posts with video had a median of 5 interactions, images 4, and links and text 3 each. Ideas that fit: work in progress, a decision and the reason, the bug fix release and guess the feature.
A weekly content mix: the social media content types to rotate
A mix keeps the feed from turning into a row of announcements. This split is our starting point for three posts a week, or 12 a month. Shift it toward whatever your audience answers.
| Content type | Sources it draws on | Posts out of 12 | What it does |
|---|---|---|---|
| Product | Listing and updates | 4 | Shows what the app does and that it is maintained |
| Proof | Reviews, ratings and numbers | 3 | Lets other people make the claim for you |
| People | Team and users | 3 | Gives the account a voice of its own |
| Conversation | Questions and the calendar | 2 | Gives followers something to answer |
Here is that mix laid out as a month, with a release in the second week.
| Week | Monday | Wednesday | Friday |
|---|---|---|---|
| 1 | One feature, one post | A rating card | Work in progress |
| 2, release week | The update announcement | A fix that started with a complaint | A question about their setup |
| 3 | A tip for the new feature | This or that | A user story |
| 4 | The next screenshot in the series | A review quote, with permission | A decision and the reason |
In a month with no release, fill the two update slots from the listing: who the app is for and what it costs. Both are true every week of the year.
How to turn App Store reviews and release notes into posts
Two of the eight sources refill themselves every time you ship: the release notes you already wrote for Apple, and the reviews that arrive afterward. Each has a short routine, and each has a rule from Apple attached.
From release notes to an update post
- Open the What's New text you submitted. Apple allows up to 4,000 characters there, per App Store Connect Help, and a post has room for two or three points.
- Take the top of the list. Apple's product page guidance tells you to list changes in order of importance, so if you followed it, the opening lines are your post.
- Rewrite each change as something the user gets. "Reminder scheduling respects wake time" becomes "Reminders now wait until you are awake".
- Add the version number and one screenshot of the screen that changed. Apple's App Store marketing guidelines ask you to show the app as it appears when it is running, with fictional account information in place of a real person's data.
- Say where to get it. The correct wording is that the app is available on the App Store, with one badge per image at most.
- Cut a version for each network: the full text for Instagram, Facebook and LinkedIn, and one sentence for X, Threads and Bluesky.
An example for the invented app. The release notes read: "Added light measurement with the camera. Reminder scheduling now respects your wake time. Fixed a bug that sent some reminders twice. Performance improvements." The post reads: "Fernlog 2.0 is out. Measure the light on any windowsill with your camera. Reminders now wait until you are awake. And the double buzz is gone. Available on the App Store." More pairs like this are in our app release notes examples.
From a review to a post
Apple's ratings and reviews guidance draws one line: a rating may be used in marketing if it reflects the current rating, and a customer review may be used only with the reviewer's permission. That leaves three routes.
| Route | What you do | What to check |
|---|---|---|
| Quote the review | Reply to the review in App Store Connect, thank the person and ask whether you may share their words, with an address they can answer at. Apple notifies the reviewer when you respond | Keep the yes in writing, and quote the words as they were written |
| Post the rating | Make a rating card with the average and the number of ratings. No permission is needed | The number on the day the post goes out. Apple's page notes that the summary rating is specific to each territory, so say which country's App Store it comes from if your audience is international |
| Retell it | Describe what several reviewers said in your own words and show what you did about it | Leave out names and exact phrases, so nobody is quoted |
One more date to watch: Apple lets you reset the summary rating when you release a new version. If you do, every rating card in your queue shows a number that no longer exists, so clear them the same day.
Rules to check before you post about your app
Posts built from App Store material come with a few rules. They are short, and breaking them is the kind of mistake that gets noticed. The full set is in the App Store marketing guidelines summary.
| Rule | What it means for a post | Where it comes from |
|---|---|---|
| Reviews need permission | Quote a review only after the reviewer agrees | Apple's ratings and reviews guidance |
| Ratings must be current | Check the average on the day the post goes out | Apple's ratings and reviews guidance |
| Screenshots show the real app | Show the app as it runs, with made up account details instead of a real person's data | Apple's App Store marketing guidelines |
| One badge, correct wording | Use one App Store badge per image and write that the app is available on the App Store | Apple's App Store marketing guidelines |
| Testimonials must be real | No invented reviews and no paying for praise | The FTC's Consumer Reviews and Testimonials Rule, in effect since October 21, 2024, per the FTC's questions and answers |
What not to post on social media as a business
The rules above cover App Store material. A business account also trips over a few things that a personal account gets away with. Each item below comes from the network's own pages.
- Trending songs on a business account. TikTok's Business Help Center says businesses cannot use the general music library for commercial use and should use the Commercial Music Library, a cleared catalog of about 1 million songs. Meta's music guidelines say music in commercial or non personal content is prohibited without the right licenses. A screen recording of your app set to a chart hit can be muted or blocked, so pick from the commercial library or use your own sound.
- A stack of hashtags. Instagram's help page on hashtags now allows up to 5 tags on a post, and a comment with more than 5 will not post. Pick the three to five tags a searcher would type.
- Other people's content as your feed. Instagram's tips for improving reach say it is less likely to recommend reposts of a reel already on Instagram, content with noticeable watermarks, and accounts that regularly collect and reshare other people's work. A reshare with credit is fine now and then, as the user section above describes, and a feed built from them is not.
- A real person's details. Screenshots with a real name, email or message in them, and usage numbers that point at one user, belong in neither a post nor your listing. Use made up account details, as Apple's marketing guidelines ask.
- Promises with dates. A feature announced for next week that slips to next month stays on your profile. Post what is in testing, and post the date once the build is approved.
- Arguments with reviewers. Answer a bad review in App Store Connect, in calm words, and keep it off your feed. A public reply that shows a fix does more for you than a public defense.
How to build a steady supply of social media content ideas
Keep one capture note
Open a single note and add a line every time something happens: a version ships, a good review lands, a number crosses a threshold, a user asks a question twice. One line each. When you sit down to make posts, you start from a list and skip the blank page.
Give each weekday a source
A fixed rotation removes the daily decision. Three posts a week is enough to start: Buffer's Instagram frequency study of 2.1 million posts found that 3 to 5 posts a week roughly doubled the follower growth rate compared with 1 to 2.
| Slot | Source | Example |
|---|---|---|
| Monday | Listing or updates | One feature, one post |
| Wednesday | Reviews or numbers | A rating card or the month in numbers |
| Friday | Team or users | Work in progress or a support answer |
| Release day | Updates | The update announcement replaces that week's nearest slot |
Fifty two ideas at three a week is more than 17 weeks without a repeat, and most of them can be used again with new material: the next screenshot, the next review, the next month's numbers.
Make the month in one session
Making posts one at a time is what drains the supply. Plan and produce them together once a month, using the method in how to batch a month of social media content. Load the result into whichever scheduler you already pay for. This is the point where the scheduler earns its fee.
Why your social media is not growing even when you post
If the feed is full and still flat, check these five things before you blame the algorithm or the tool.
- Gaps. Three weeks on and five weeks off resets what you built. The Buffer consistency data above measures weeks with at least one post, so showing up counts for more than volume.
- Every post is an ad. In Sprout Social's Q3 2026 Pulse Survey of 2,250 consumers, half said they want brands to stop sounding salesy and corporate and to sound authentic and relatable. The team and user ideas above are the fix.
- Nothing is original. In the same survey, originality of content was the second most cited loyalty driver at 33 percent, behind product or service quality at 44 percent. A reposted meme does less for you than your own screenshot.
- Nobody replies. Sprout's survey found that 68 percent of consumers expect an answer to a customer service question on social media within 24 hours. Ten minutes of replies after each post is part of the job.
- The wrong network. An audience of developers and an audience of home cooks live in different places. The guide to where to post on Instagram, Pinterest and LinkedIn helps you pick.
Where Spreadcast fits: the posts that repeat
Five of the 52 ideas repeat on a pattern: the update announcement, the feature post, the review quote, the rating card and the rating milestone. Spreadcast makes those for you. You paste your App Store link at the start page, it checks the public listing every day, and each new version, 5 star review or milestone becomes a designed post in your app's colors with a caption for each network. In a week with no update it drafts a feature post.
Posts that quote a reviewer wait for your approval, because of the Apple rule above. The Free plan gives you drafts to download, and Pro ($29 a month) publishes to your connected networks. Details are on the pricing page. The team and user posts stay with you, since nobody else can write them.